Winners & Shortlists

THE S5 PULSE CHALLENGE

TitleTHE S5 PULSE CHALLENGE
BrandSWISSCOM (SCHWEIZ)
Product/ServiceTELECOMMUNICATION
Category D04. LIVE ADVERTISING & EVENTS
Entrant Company HEIMAT Berlin, GERMANY
Advertising Agency HEIMAT Berlin, GERMANY
Media Agency MEDIASCHNEIDER Zürich, SWITZERLAND
Production Company PUMPKIN FILM Zürich, SWITZERLAND
Production Company 2 ACNE Berlin, GERMANY
Credits
Name Company Position
Guido Heffels Heimat/Berlin Cco/Founder
Michael Schachtner Heimat/Berlin Creative Director
Ole Vinck Heimat/Berlin Creative Director
Malte Bülskämper Heimat/Berlin Copywriter
Lucas Schneider Heimat/Berlin Art Director
Fabian Rössler Heimat/Berlin Junior Copywriter
Christina Müller Heimat/Berlin Account Director
Alexander Münzer Heimat/Berlin Agency Producer
Kai Sehr Pumpkin Film Director
Björn Knechtel Pumpkin Film Camera
Sonja Brand Pumpkin Film Executive Producer
Stefanie Brand Pumpkin Film Producer
Simon Gstöttmayr/Daniel Kladiva Pumpkin Film Editor
Ina Sprinkstub Pumpkin Film 1. Ad
Yessian Music Gmbh Pumpkin Film Music Composer
Acne Berlin Pumpkin Film Technical Production
Andrej Krause Pumpkin Film Executive Producer
Sara Barto Pumpkin Film Producer
Rigard Kruger Pumpkin Film Technical Director
Jeremy Hofmeister Mac Lynn Pumpkin Film Creative Director

Execution

In May 2014 Swisscom and Samsung joined forces to launch the new Samsung Galaxy S5 – the world’s first smartphone that can measure your pulse with an integrated heart rate sensor. A special webpage invited the bravest Swiss people to test this new feature at a unique event: The S5 Pulse Challenge. A game with only one rule: Keep your heart rate under 100 bpm to win the S5. The contestants were thrown into the most unnerving and terrifying experiment to see how much they could take. Who is able to keep their heart rate stable whilst facing the scariest situations – and who will crack? They encountered rats, witches, maniac wrestlers, an eerie children’s choir and a host of other ghastly threats. While the contestants tried to stay calm and control their pulse, people all over Switzerland joined the event via live-streaming banners on the biggest swiss news sites. On the microsite users could experience the hair-raising challenge from multiple angles, and support contestants in the game with messages tagged with #s5challenge. After the event, a documentary film on Youtube went viral within a few days helping the campaign to spread around the world, making people’s hearts beat faster for the Samsung Galaxy S5 - and honoring the 8 brave souls who were able to stand up to the S5 Pulse Challenge.