Title | THE S5 PULSE CHALLENGE |
Brand | SWISSCOM (SCHWEIZ) |
Product/Service | TELECOMMUNICATION |
Category |
D04. LIVE ADVERTISING & EVENTS |
Entrant Company
|
HEIMAT Berlin, GERMANY
|
Advertising Agency
|
HEIMAT Berlin, GERMANY
|
Media Agency
|
MEDIASCHNEIDER Zürich, SWITZERLAND
|
Production Company
|
PUMPKIN FILM Zürich, SWITZERLAND
|
Production Company 2
|
ACNE Berlin, GERMANY
|
Credits
Guido Heffels |
Heimat/Berlin |
Cco/Founder |
Michael Schachtner |
Heimat/Berlin |
Creative Director |
Ole Vinck |
Heimat/Berlin |
Creative Director |
Malte Bülskämper |
Heimat/Berlin |
Copywriter |
Lucas Schneider |
Heimat/Berlin |
Art Director |
Fabian Rössler |
Heimat/Berlin |
Junior Copywriter |
Christina Müller |
Heimat/Berlin |
Account Director |
Alexander Münzer |
Heimat/Berlin |
Agency Producer |
Kai Sehr |
Pumpkin Film |
Director |
Björn Knechtel |
Pumpkin Film |
Camera |
Sonja Brand |
Pumpkin Film |
Executive Producer |
Stefanie Brand |
Pumpkin Film |
Producer |
Simon Gstöttmayr/Daniel Kladiva |
Pumpkin Film |
Editor |
Ina Sprinkstub |
Pumpkin Film |
1. Ad |
Yessian Music Gmbh |
Pumpkin Film |
Music Composer |
Acne Berlin |
Pumpkin Film |
Technical Production |
Andrej Krause |
Pumpkin Film |
Executive Producer |
Sara Barto |
Pumpkin Film |
Producer |
Rigard Kruger |
Pumpkin Film |
Technical Director |
Jeremy Hofmeister Mac Lynn |
Pumpkin Film |
Creative Director |
Execution
In May 2014 Swisscom and Samsung joined forces to launch the new Samsung Galaxy S5 – the world’s first smartphone that can measure your pulse with an integrated heart rate sensor.
A special webpage invited the bravest Swiss people to test this new feature at a unique event: The S5 Pulse Challenge. A game with only one rule:
Keep your heart rate under 100 bpm to win the S5.
The contestants were thrown into the most unnerving and terrifying experiment to see how much they could take. Who is able to keep their heart rate stable whilst facing the scariest situations – and who will crack?
They encountered rats, witches, maniac wrestlers, an eerie children’s choir and a host of other ghastly threats. While the contestants tried to stay calm and control their pulse,
people all over Switzerland joined the event via live-streaming banners on the biggest swiss news sites. On the microsite users could experience the hair-raising challenge from multiple angles, and support contestants in the game with messages tagged with #s5challenge.
After the event, a documentary film on Youtube went viral within a few days helping the campaign to spread around the world, making people’s hearts beat faster for the Samsung Galaxy S5 - and honoring the 8 brave souls who were able to stand up to the S5 Pulse Challenge.