Winners & Shortlists

BUMPER CAR

TitleBUMPER CAR
BrandVOLKSWAGEN NORWAY
Product/ServiceVOLKSWAGEN CITY EMERGENCY BRAKE
Category D04. LIVE ADVERTISING & EVENTS
Entrant Company TRY/APT/POL Oslo, NORWAY
Advertising Agency TRY/APT/POL Oslo, NORWAY
Media Agency MEDIACOM Oslo, NORWAY
Production Company GO HAPPY Oslo, NORWAY
Credits
Name Company Position
Øystein Halvorsen TRY/Apt/POL Copywriter
Karin Lund TRY/Apt/POL Ad
Morten Polmar TRY/Apt/POL Account Director
Cathrine Wennersten TRY/Apt/POL Account Manager
Knut Skåla TRY/Apt/POL Web/Technology Developers
Pål Smitt/Amundsen TRY/Apt/POL Web/Technology Developers
Morten Harnang TRY/Apt/POL Web Developer
Annette Werner TRY/Apt/POL Digital Producer
Lars Åndheim GO HAPPY Director
Christoffer Lossius GO HAPPY Director
Miriam Pedersen Eeg GO HAPPY Producer
Jesper Gadeberg Musicstylist.com Music Resercher

Execution

We installed City Emergency Brake (VW´s automatic anti collision system) on a bumper car at Tusenfryd, Norway´s biggest amusement park. Next to the bumper car track we promoted the new Polo and put focus on City Emergency Brake. We also had posters visualizing the technology.