| Title | THE GIFT |
| Brand | THE DANISH CANCER SOCIETY |
| Product/Service | THE DANISH CANCER SOCIETY |
| Category |
D04. LIVE ADVERTISING & EVENTS |
|
Entrant Company
|
HJALTELIN STAHL Copenhagen, DENMARK
|
|
Advertising Agency
|
HJALTELIN STAHL Copenhagen, DENMARK
|
|
Production Company
|
UISCHISCRATCH Copenhagen, DENMARK
|
Credits
| Mette Hørdum |
HJALTELIN STAHL |
Client Service Director |
| Rasmus Gottliebsen |
HJALTELIN STAHL |
Creative Lead |
| Karl Alexander Veng |
HJALTELIN STAHL |
Creative |
| Marie Louise Maltov |
HJALTELIN STAHL |
Account Manager |
| Tuki Ghias |
HJALTELIN STAHL |
Creative |
| Martin Meyer |
HJALTELIN STAHL |
Creative |
| Jesper Overby |
HJALTELIN STAHL |
Creative |
| Ling Ly |
HJALTELIN STAHL |
Copywriter |
| Trine De Florie |
HJALTELIN STAHL |
Art Director |
| Director |
UICHISCRATCH |
Jesper Skoubølle |
Execution
Young Danes hold a sad record of being the most drinking youth in Europe. Together with the Danish Cancer Society we set out to make them think about the benefits of drinking less and placed a huge Gift in the epicenter of nightlife in downtown Copenhagen. The Gift tests your blood alcohol level with a breath analyzer and releases a gift matching your alcohol percentage. If you’re drunk you get a stupid and foolish gift. If you’re sober you get rewarded with something very nice such as concert tickets, taxi rides or dedicated street concerts.