THE COOLEST OUTDOOR AD EVER
| Title | THE COOLEST OUTDOOR AD EVER |
| Brand | LASOL / BERNER |
| Product/Service | WINDSCREEN WASH |
| Category |
D03. SPECIAL BUILD |
|
Entrant Company
|
IVALO Helsinki, FINLAND
|
|
Advertising Agency
|
IVALO Helsinki, FINLAND
|
|
Production Company
|
BRONSON CLUB Helsinki, FINLAND
|
Credits
| Ilkka Ruotsalainen |
IVALO Creative Agency |
Creative |
| Jouni Seppänen |
IVALO Creative Agency |
Creative |
| Emmi Mattila |
IVALO Creative Agency |
Creative |
| Leena Komulainen |
IVALO Creative Agency |
Account Director |
| Nina Antipin |
IVALO Creative Agency |
Strategist |
| Suvi Backman |
IVALO Creative Agency |
Production/Ad |
| Tia Yrjölä |
Berner |
Director |
| Henriikka Soini |
Berner |
Category Manager |
| Päivi Räty/Tarkkanen |
Berner |
Business Manager |
| Anna Hyttinen |
Berner |
Communications Specialist |
| Aj Annila |
Bronson Club |
Director |
| Jesse Fryckman |
Bronson Club |
Producer |
| Antti Kastari |
Bronson Club |
Producer |
| Henri Blomberg |
Bronson Club |
Cinematographer |
Execution
We built copy of world famous Mannekes Pis fountain in to the coldest place of European Union - in the middle of the winter. While Brussel's Manneken Pis is closed down when temperature drops below zero, our Boy was peeing non freezing windscreen wash and everything was streamed via webcam to the internet throughout the winter. The construction and unveiling of our icy version of Manneken Pis were used as a PR-stunt and Lasol got widely attention from Belgium and of course in Finland. And why Manneken Pis? Because car's windscreen washer is called The Pee Boy in finnish language.