EVERY NO DESERVES RESPECT
| Title | EVERY NO DESERVES RESPECT |
| Brand | AMNESTY INTERNATIONAL |
| Product/Service | MY BODY, MY RIGHTS |
| Category |
D03. SPECIAL BUILD |
|
Entrant Company
|
AIR Brussels, BELGIUM
|
|
Advertising Agency
|
AIR Brussels, BELGIUM
|
Credits
| Gregory Ginterdaele/Marie Laure Cliquennois |
Air |
Creative Director |
| Wendy Wauters |
Air |
Creative |
| Karl Magnus |
Air |
Creative |
| Marie Libouton |
Air |
Creative Producer |
| Julie De Smedt |
Air |
Account Manager |
| Elderd Bolhuis |
Air |
Account Manager |
| Philippe Hensmans |
Amnesty International |
Advertiser Supervisor |
Execution
We build a large 3D NO and set it up on a busy square in Brussels. convinced that people wouldn't respect our white statue. After the very first day, the first tags had already appeared. The days after, our NO was completely vandalised with tags and obscene drawings. 10 days later we added our campaign message: Every NO deserves respect! Act against rape.