| Title | INSPIRIT HOT COCOA |
| Brand | DELEGAÇÃO PORTUGUESA DOS MISSIONÁRIOS DA CONSOLATA |
| Product/Service | INSPIRIT |
| Category |
D06. INTERACTIVE OUTDOOR EXPERIENCES |
|
Entrant Company
|
BAR LISBON, PORTUGAL
|
|
Advertising Agency
|
BAR LISBON, PORTUGAL
|
|
Production Company
|
KRYPTON Lisbon, PORTUGAL
|
Credits
| Diogo Anahory |
Bar Lisbon |
Creative Director |
| José Bomtempo |
Bar Lisbon |
Creative Director |
| João Gomes De Almeida |
Bar Lisbon |
Copywriter |
| Marta Teixeira |
Bar Lisbon |
Designer |
| Rita Bidarra |
Bar Lisbon |
Account Executive |
Execution
We discovered that the chocolate we find so deliciously sweet was bitter pill for these children.
We created a fictitious brand of hot chocolate (completely bitter and undrinkable) and gave out free samples at a busy Shopping Centre in Lisbon, Portugal. Whenever a passer-by tried the drink, they were informed of our message "Amarga é a vida das crianças que trabalham nos campos de
cacau" (Life is not ‘sweet’ for children working on cocoa plantations).
This campaign was filmed by hidden cameras and subsequently uploaded onto YouTube.