Winners & Shortlists

WEST PRIDE 2014

TitleWEST PRIDE 2014
BrandVÄSTTRAFIK
Product/ServicePUBLIC TRANSPORT
Category D05. TRANSIT
Entrant Company FORSMAN & BODENFORS Gothenburg, SWEDEN
Advertising Agency FORSMAN & BODENFORS Gothenburg, SWEDEN
Media Agency CARAT Stockholm, SWEDEN
Production Company BRAND FACTORY Gothenburg, SWEDEN
Credits
Name Company Position
Anders Hegerfors Forsman/Bodenfors Copywriter
Staffan Forsman/Lars Jansson Forsman/Bodenfors Art Director
Hanna Westberg Forsman/Bodenfors Designer
Helen Johansson Forsman/Bodenfors Account Manager
Greger Andersson Forsman/Bodenfors Account Supervisor

Execution

Västtrafik is the public transport provider in Gothenburg, Sweden. They support the annual West Pride LGBTQ festival in Gothenburg with rainbow flags on their vehicles, ads and other activities. But people get used to flags and ads so this year they wanted to take their support a little bit further. We turned the doors on their vehicles into closets and put the words “Come out with Västtrafik” on top. Which was clearly a lot more visible.