| Title | RESPECT THE LIVING |
| Brand | MINISTRY OF INTERNAL AFFAIRS |
| Product/Service | TRAFFIC SAFETY CAMPAIGN |
| Category |
D04. LIVE ADVERTISING & EVENTS |
|
Entrant Company
|
MCCANN TIRANA, ALBANIA
|
|
Advertising Agency
|
MCCANN TIRANA, ALBANIA
|
Credits
| Spasovski Ivica |
Mccann Erickson Tirana |
Creative Director |
| Flonia Vasia Gjollma |
Mccann Erickson Tirana |
Art Director |
| Eralba Hysi |
Mccann Erickson Tirana |
Production Manager |
| Suela Shtylla |
Mccann Erickson Tirana |
Managing Director |
| Ervin Qafmolla |
Mccann Erickson Tirana |
Pr Manager |
| Elvin Civici |
Mccann Erickson Tirana |
Media Manager |
| Gazmend Pinjolli |
Mccann Erickson Tirana |
Art Director |
| Irson Aliaj |
Mccann Erickson Tirana |
Graphic Designer |
| Erfort Kuke |
Kube Studios |
Director |
| Borin Lekaj |
Kube Studios |
Post Production |
| Tomislav Maric |
|
Photographer |
| Aleksandar Krstevski |
|
Director Of Photography |
Execution
Drivers in Albania do not respect pedestrian crossings.
95 pedestrians lost their lives in 2013.
There is a one thing drivers in Albania never ignore: DEATH!
When a funeral procession is seen on a street, all the cars stop and drivers wait in silence in respect for the deceased.
The cortege made of 95 people, representing 95 lives lost last year delivered the right message:
RESPECT THE LIVING TOO!
STOP AT THE CROSSINGS.
The event created a viral effect on social media. Prime Minister, together with the government of Albania shared. All Albanian TV channels aired it, generating free media of 150 000 euro and instant action from public and police.