Winners & Shortlists

FANHANSA SIEGERFLIEGER

Short List
TitleFANHANSA SIEGERFLIEGER
BrandDEUTSCHE LUFTHANSA
Product/ServiceLUFTHANSA
Category D04. LIVE ADVERTISING & EVENTS
Entrant Company KOLLE REBBE Hamburg, GERMANY
Advertising Agency KOLLE REBBE Hamburg, GERMANY
Credits
Name Company Position
Fabian Frese Kolle Rebbe Gmbh Chief Creative Officer
Christian Kroll Kolle Rebbe Gmbh Unit Creative Director
Jens Theil Kolle Rebbe Gmbh Unit Creative Director
Matthias Erb Kolle Rebbe Gmbh Unit Creative Director
Katharina Jung Kolle Rebbe Gmbh Account Director
Pea Krüger Kolle Rebbe Gmbh Account Manager
Ronnie Patt Kolle Rebbe Gmbh Art Director/Copywriting
Holger Diesinger Kolle Rebbe Gmbh Copywriter
Oliver Kiurina Studio Funk Hamburg Gmbh/Co.kg Sound Editor

Execution

Lufthansa is the official airline carrier of the German national football team. After the World Cup victory in Brazil, German’s largest airline thanked the team with a grand gesture. It invested nothing less than 3,500 euros for a sticker with the words “Siegerflieger” (Aircraft of the winners). The worldwide media picked up the term, resulting in approximately 100,000,000 media impressions and #siegerflieger became one of the most used terms on social media and a Twitter trending topic. One simple sticker made Lufthansa the unofficial 2014 world champion of awareness. PS: Following a petition from hundreds of fans, the “Siegerflieger” will continue to fly until the European Championships in 2016.