Winners & Shortlists


Entrant Company M&C SAATCHI Milan, ITALY
Advertising Agency M&C SAATCHI Milan, ITALY
Name Company Position
Luca Scotto Di Carlo/Vincenzo Gasbarro M/C Saatchi Creative Director
Silvio Meazza M/C Saatchi Interactive Partner
Massimo Capucci M/C Saatchi Head Of Planning
Armando Viale/Matteo Grandese/Valerio Lemoli M/C Saatchi Deputy Creative Director
Dario Marongiu M/C Saatchi Art Director
Eleonora Villari M/C Saatchi Copywriter
Marta Pettenuzzo M/C Saatchi Project Leader
Chiara Magnaghi M/C Saatchi Account
Elena Galimberti M/C Saatchi Head Of Production
Stefania Sabbatini M/C Saatchi Head Of Interactive Development
Davide Reppucci/Ilaria Marrano/Luca Spagnolo M/C Saatchi Interactive Team
Edoardo Lugari Director
Marcello Dapporto Dop Lighting Cameraman


We wanted to demonstrate that Fastweb is the fastest broadband brand in Italy. How we did it? By creating the fastest instant ambient campaign ever.
A campaign based on a simple truth: a better Internet line allows you to download, send, any file, anywhere in a few seconds. Even the heaviest files. So, that’s what we did. In “real” world. July 8th, 2014: Brazil experiences the greatest tragedy in its sport history: a 1-7 home defeat at the World-Cup semi-final against Germany. That very night the web went crazy and millions of images of Christ the Redeemer were downloaded, becoming memes which ironically invited the icon of Brazil to leave the country and run away from the shame. July 9th, 2014: A faithful reproduction of the famous statue - 20 meters tall and 20 tons weight - appears in Naples with the tag “Downloaded with #Fastweb” along with a carousel-style carioca and television crews, musicians, dancers and capoeira. Thanks to Fastweb the statue could at least take a couple of days off in one of the most beautiful and welcoming city of Italy.