Title	DOWNLOADED WITH #FASTWEB
Brand	FASTWEB
Product/Service	TLC
Category	D03. SPECIAL BUILD
Entrant Company	M&C SAATCHI Milan, ITALY
Advertising Agency	M&C SAATCHI Milan, ITALY

Name	Company	Position
Luca Scotto Di Carlo/Vincenzo Gasbarro	M/C Saatchi	Creative Director
Silvio Meazza	M/C Saatchi	Interactive Partner
Massimo Capucci	M/C Saatchi	Head Of Planning
Armando Viale/Matteo Grandese/Valerio Lemoli	M/C Saatchi	Deputy Creative Director
Dario Marongiu	M/C Saatchi	Art Director
Eleonora Villari	M/C Saatchi	Copywriter
Marta Pettenuzzo	M/C Saatchi	Project Leader
Chiara Magnaghi	M/C Saatchi	Account
Elena Galimberti	M/C Saatchi	Head Of Production
Stefania Sabbatini	M/C Saatchi	Head Of Interactive Development
Davide Reppucci/Ilaria Marrano/Luca Spagnolo	M/C Saatchi	Interactive Team
Edoardo Lugari		Director
Marcello Dapporto		Dop Lighting Cameraman

Execution

We wanted to demonstrate that Fastweb is the fastest broadband brand in Italy. How we did it? By creating the fastest instant ambient campaign ever.
A campaign based on a simple truth: a better Internet line allows you to download, send, any file, anywhere in a few seconds. Even the heaviest files. So, that’s what we did. In “real” world. July 8th, 2014: Brazil experiences the greatest tragedy in its sport history: a 1-7 home defeat at the World-Cup semi-final against Germany. That very night the web went crazy and millions of images of Christ the Redeemer were downloaded, becoming memes which ironically invited the icon of Brazil to leave the country and run away from the shame. July 9th, 2014: A faithful reproduction of the famous statue - 20 meters tall and 20 tons weight - appears in Naples with the tag “Downloaded with #Fastweb” along with a carousel-style carioca and television crews, musicians, dancers and capoeira. Thanks to Fastweb the statue could at least take a couple of days off in one of the most beautiful and welcoming city of Italy.