Winners & Shortlists

SEE ONE. WANT ONE.

Short List
TitleSEE ONE. WANT ONE.
BrandMcDONALD'S
Product/ServiceMcDONALD´S
Category D07. DIGITAL SCREENS
Entrant Company LEO BURNETT LONDON, UNITED KINGDOM
Advertising Agency LEO BURNETT LONDON, UNITED KINGDOM
Credits
Name Company Position
Justin Tindall Leo Burnett London Executive Creative Director
Matt Lee Leo Burnett London Creative Director
Pete Heyes Leo Burnett London Creative Director
Adam Tucker Leo Burnett London Creative Director
Phillip Meyler Leo Burnett London Copywriter/Art Director
Darren Keff Leo Burnett London Copywriter/Art Director
Graeme Light Leo Burnet London Executive Producer
Lou Pegg Leo Burnett London Agency Producer
Becky Crilly Leo Burnett London Agency Producer
Andy Allen Leo Burnett London Graphic Designer

Execution

In order to amplify the current campaign further (beyond the TV and print campaign already live), we implemented a digital ‘special build’ on a busy street in London. The digital site was selected specifically for its creative requirements (being at head height) and, more importantly, for its high footfall: with commuters going to and from offices in the City of London.