Winners & Shortlists

DIGITAL LIBRARY WALLPAPER

TitleDIGITAL LIBRARY WALLPAPER
BrandVODAFONE ROMANIA
Product/ServiceTELECOM
Category D01. NON-STANDARD INDOOR ADVERTISING
Entrant Company McCANN ERICKSON ROMANIA Bucharest, ROMANIA
Advertising Agency McCANN ERICKSON ROMANIA Bucharest, ROMANIA
Media Agency UM ROMANIA Bucharest, ROMANIA
Credits
Name Company Position
Adrian Botan Mccann Erickson Creative Chairman
Catalin Dobre Mccann Erickson Creative Director
Ioana Filip Bv Mccann Erickson Creative Director
Ionut Cojocaru Mccann Erickson Art Director
Diana Ceausu Mccann Erickson Head Of Strategy
Dana Hogea Bv Mccann Erickson Account Director
Andreea Spilca Bv Mccann Erickson Account Manager
Carmen Bistrian Bv Mccann Erickson Pr Corporate Manager
Alexandru Platon BV Mccann Erickson Av Producer
Roxana Zaharia BV Mccann Erickson Photo Producer
Petre Bruma BV Mccann Erickson Production Manager
Victor Croitoru Um Romania Planning Director
Cornel Crihana UM Romnaia Media Manager

Execution

The Digital Library Wallpaper was an interactive wallpaper that people could customize on-line, by picking books and decoration colors and then order it at home as a real object. Once it got home, the wallpaper was installed like any other regular wallpaper. The difference was that this particular wallpaper was the first that combined functionality with aesthetics, becoming the next cool object people would want in their house.