Winners & Shortlists

KITCHEN BLIND TEST

TitleKITCHEN BLIND TEST
BrandIKEA
Product/ServiceMETOD KITCHEN SYSTEM
Category D04. LIVE ADVERTISING & EVENTS
Entrant Company ÅKESTAM HOLST Stockholm, SWEDEN
Advertising Agency ÅKESTAM HOLST Stockholm, SWEDEN
Credits
Name Company Position
Andreas Ullenius Åkestam Holst Creative Director
Hanna Björk Åkestam Holst Copywriter
Lars Holthe Åkestam Holst Art Director
Kjell Månsson Åkestam Holst Account Executive
Henrik Adenskog Åkestam Holst Account Director
Johan Eklund Åkestam Holst Producer
Anna Nolendorfs Åkestam Holst Account Manager
Jerker Winther Åkestam Holst Planner
Elias Awada Åkestam Holst Graphic Designer
Jens Sjöbergh Åkestam Holst Digital Designer
Anna Lundeborg Åkestam Holst Digital Planner
Mimmi Morén Åkestam Holst Assistant Account Manager
Anne/Lie Karl Åkestam Holst Studio Assistant
Lo Bjurulf Linkdetails Interior Designer
Joachim Lundgren Söderberg Agentur Photographer
Christine Eliasson IKEA Advertiser's Supervisor

Execution

We created a secret supper club by building a METOD kitchen in a private apartment and invited food bloggers, journalists and IKEA fans. What the guests didn’t know was that the chef was blind and that she had only a few hours to get to know her new kitchen before the opening night. With direct insight to the kitchen the exclusively invited guests could follow the chef’s work while they were enjoying the five-course menu.