Winners & Shortlists

SHUTTERSTOCK OUTDOOR GALLERY

TitleSHUTTERSTOCK OUTDOOR GALLERY
BrandSHUTTERSTOCK.COM
Product/ServiceIMAGE BANK
Category D03. SPECIAL BUILD
Entrant Company TBWA\ISTANBUL, TURKEY
Advertising Agency TBWA\ISTANBUL, TURKEY
Credits
Name Company Position
Ilkay Gurpinar TBWA/ISTANBUL Chief Creative Officer
Volkan Karakasoglu TBWA/ISTANBUL Executive Creative Director/Copywriter
Guney Soykan TBWA/ISTANBUL Creative Group Head/Art Director/Copywriter
Serhat Poyraz TBWA/ISTANBUL Digital Head
Mustafa Nurdogdu 212 PRODUCTION Photographer
Melis Inceer TBWA/ISTANBUL Account Manager
Ovunc Hitay TBWA/ISTANBUL Agency Producer/Media Arts Director
Idil Acikalin TBWA/ISTANBUL Strategy Planner
Engin Varol TBWA/ISTANBUL Digital Project Manager
Melis Tahiroglu BLIPPAR Project Manager
Mikela Eskinazi BLIPPAR International Partner

Execution

Shutterstock.com extended its gallery with new local Istanbul images. To convey this message we created an outdoor gallery. We chose images of locally textured buildings close to the ad agencies of Istanbul and placed website's iconic watermark on those buildings. The watermark was placed with a special perspective technique to make the image look as if it was in the Shutterstock gallery. If the viewers liked the frame, they could scan it via Blippar. This way, they were directed to Shutterstock's website and were able to download the image for free.