Title | FJÄLLFIL SNOWBALLS |
Brand | NORRMEJERIER |
Product/Service | DIARY PRODUCT |
Category |
D06. INTERACTIVE OUTDOOR EXPERIENCES |
Entrant Company
|
DOE BLOMBERG GOTTBERG Stockholm, SWEDEN
|
Advertising Agency
|
DOE BLOMBERG GOTTBERG Stockholm, SWEDEN
|
Credits
Doe Blomberg Gottberg |
Doe Blomberg Gottberg |
Doe Blomberg Gottberg |
Execution
The Fjällfil (sour milk of the mountains) brand is founded on the notion of “Giving people more of the mountains.” This is exactly what we did during February/March break - a time when many Swedish families head to the ski slopes - by extending the opening time of the slope.
We converted boring time spent in the ski-lift into an amusing journey towards longer ski-slope opening hours. On the way to the top, a big target was placed under the sit ski-lift. By throwing snowballs at the target you instantly extended the opening ours of the slope and ski lift. The better you hit, the more you added on the opening hours. For example, Bull's Eye added three seconds.