Winners & Shortlists

FJÄLLFIL SNOWBALLS

TitleFJÄLLFIL SNOWBALLS
BrandNORRMEJERIER
Product/ServiceDIARY PRODUCT
Category D06. INTERACTIVE OUTDOOR EXPERIENCES
Entrant Company DOE BLOMBERG GOTTBERG Stockholm, SWEDEN
Advertising Agency DOE BLOMBERG GOTTBERG Stockholm, SWEDEN
Credits
Name Company Position
Doe Blomberg Gottberg Doe Blomberg Gottberg Doe Blomberg Gottberg

Execution

The Fjällfil (sour milk of the mountains) brand is founded on the notion of “Giving people more of the mountains.” This is exactly what we did during February/March break - a time when many Swedish families head to the ski slopes - by extending the opening time of the slope. We converted boring time spent in the ski-lift into an amusing journey towards longer ski-slope opening hours. On the way to the top, a big target was placed under the sit ski-lift. By throwing snowballs at the target you instantly extended the opening ours of the slope and ski lift. The better you hit, the more you added on the opening hours. For example, Bull's Eye added three seconds.