| Title | MBOARD PROJECT |
| Brand | MERCEDES-BENZ |
| Product/Service | MERCEDES-BENZ |
| Category |
D04. LIVE ADVERTISING & EVENTS |
|
Entrant Company
|
BBDO PORTUGAL Lisbon, PORTUGAL
|
|
Advertising Agency
|
BBDO PORTUGAL Lisbon, PORTUGAL
|
Credits
| Rui Silva/Marco Pacheco |
BBDO Portugal |
Creative Director |
| Rita Bastos |
BBDO Portugal |
Account Director |
| Marco Pacheco/Rui Silva/Pedro Gonçalves/Felippe Motta |
BBDO Portugal |
Copywriter |
| Ruben Rodrigues |
BBDO Portugal |
Art Director |
| Pedro Gonçalves |
BBDO Portugal |
Head Of Digital |
| João Vitória |
BBDO Portugal |
Cto |
|
XPAND IT |
Telemetry Team |
|
MINISTÉRIO FILMES |
Production |
|
SAIS DE PRATA |
Photography |
Execution
Every year, big wave rider Garrett McNamara challenges Nazaré’s giant waves in Portugal. This is where he set the world record when he rode a 34-meter wave. Mercedes-Benz is the official provider of his vehicles in Nazaré. Mercedes-Benz is Garrett’s official vehicle supplier at Nazaré. But this sponsorship wasn’t getting the proper attention. We came up with the idea of making a Mercedes-Benz surfboard for Garrett McNamara and Nazaré’s giant waves. The board’s debut riding a giant swell was seen on location by thousands of people and streamed over the Internet.