Winners & Shortlists

THE ANTIFOOT CAN

TitleTHE ANTIFOOT CAN
BrandORANGINA MISS O!
Product/ServiceLIGHT SOFT DRINK
Category D02. SMALL SCALE SPECIAL SOLUTIONS
Entrant Company FRED & FARID GROUP Paris, FRANCE
Advertising Agency FRED & FARID GROUP Paris, FRANCE
Production Company WANDA PRODUCTIONS Saint-Denis La Plaine Cedex, FRANCE
Credits
Name Company Position
Fred/Farid FRED/FARID GROUP Chief Creative Officers
Ugo Martinez/Guillaume Roukhomovsky FRED/FARID GROUP Copywriter
Guillaume Roukhomovsky/Radouane Guissi FRED/FARID GROUP Art Director
Stanislas De Parcevaux/Florence Burtin/Aline Bonnet/Romain Burgevin/Fanny Comau ORANGINA SCHWEPPES FRANCE Clients
Florent Depoisier FRED/FARID GROUP Account Director
Matthieu Bouillot FRED/FARID GROUP Social Media Manager
Deji Odulate FRED/FARID GROUP Agency Producer
Patrick Cassir WANDA Director
Hélène Ségol/Marie Le Roux WANDA Producer

Execution

The brand has invited anyone one willing to fight back the dictatorshop to try to win the anti-foot can Orangina Miss O ! on social networks and to join this unexpected and one-of-a-kind movement. 5 000 cans have been made available for the resistance.