Winners & Shortlists

SWAT

TitleSWAT
BrandVODAFONE
Product/ServiceVODAFONE VOICE SIGNATURE
Category A14. COMMERCIAL PUBLIC SERVICES
Entrant Company Y&R ISTANBUL, TURKEY
Advertising Agency Y&R ISTANBUL TEAM RED, TURKEY
Media Agency MINDSHARE Istanbul, TURKEY
Production Company ZOO ISTANBUL, TURKEY
Credits
Name Company Position
Ayse Aydin Y&R Team Red Istanbul Creative Director
Erkan Kaya Y&R Team Red Istanbul Creative Group Head
Ilker Dagli Y&R Team Red Istanbul Creative Group Head
Ugur Say Y&R Team Red Istanbul Art Director
Can Arabacilar Y&R Team Red Istanbul Copywriter
Hilal Birecik Y&R Team Red Istanbul General Manager
Ceren Kalkan Y&R Team Red Istanbul Account Director
Setenay Ergin Y&R Team Red Istanbul Account Supervisor
Deniz Atalay Y&R Team Red Istanbul Account Manager
Deniz Kunkut Y&R Team Red Istanbul Head Of Production
Gamze Bayindir Y&R Team Red Istanbul Agency Producer
Bediz Eker Y&R Team Red Istanbul Head Of Strategy
Emre Percin Y&R Team Red Istanbul Strategist

English Translation of Main Headlines

Customers calling customer service phone lines in Turkey are required to share their passwords or their personal information such as mother’s maiden name, place of birth, date of birth, parent’s names etc. due to security procedures. Vodafone removes this invasive procedure by introducing world’s safest and non-duplicated method, Vodafone Voice Signature. We visualised the safety of this system in our printed ads.