Winners & Shortlists

OCCUPY BANKSY

TitleOCCUPY BANKSY
BrandDEICHMANN SE
Product/ServiceFILA
Category D03. SPECIAL BUILD
Entrant Company GREY DUSSELDORF, GERMANY
Advertising Agency GREY DUSSELDORF, GERMANY
Credits
Name Company Position
Fabian Kirner GREY Germany Gmbh Chief Creative Officer
Martin Venn GREY Germany Gmbh Creative Director
Alexandros Antoniadis GREY Germany Gmbh Creative Director
Serdar Kantekin GREY Germany Gmbh Senior Concept Developer
Linda Koenen GREY Germany Gmbh Account Director
Mathias Renner GREY Germany Gmbh Director Display/Design
Konrad Nowak Deichmann SE Marketing Manager
Brad Vatidez GREY Germany Gmbh Art Director
Shaun Thomas Prime Focus World
Douglas Fayers Prime Focus World
Alice Wauchope Prime Focus World
Jochen Herzog Greyworks Editor
Wilhelm Dukart Greyworks Sound Design

Execution

Occupy Banksy! Why? Banksy is the most famous street artist in the world. He and his graffitis stand for street-style. The young generation knows him and his pieces all around the world. We used his awareness and popularity to communicate the brand FILA. We cut FILA sneakers in half and travelled to London to equip Banksy pieces with the sneakers. These installations aroused high attention on the streets. People took photos and uploaded them in social networks. A lot of blogs shared the occupied Banksys with their community, so that the installations got viral.