| Title | NELSON MANDELA |
| Brand | CARITAS INTERNATIONAL |
| Product/Service | IN-MEMORIAM NOTICE |
| Category |
A16. PUBLIC SERVICE MESSAGES & CHARITIES |
|
Entrant Company
|
BBDO GERMANY Düsseldorf, GERMANY
|
|
Advertising Agency
|
BBDO GERMANY Düsseldorf, GERMANY
|
Credits
| Wolfgang Schneider |
BBDO Germany Gmbh |
Chief Creative Officer |
| Sebastian Hardieck/Kristoffer Heilemann/Darren Richardson |
BBDO Düsseldorf Gmbh |
Creative/Managing Directors |
| Carsten Bolk |
BBDO Düsseldorf Gmbh |
Executive Creative Director |
| Tatjana Genin/Carsten Bolk |
BBDO Düsseldorf Gmbh |
Art Directors |
| Tatjana Genin |
BBDO Düsseldorf Gmbh |
Illustrator |
| Sandra Krah Schymetzki |
BBDO Düsseldorf Gmbh |
Account Director |
| Bernhard Burg |
BBDO Düsseldorf Gmbh |
Director Print Production |
| Nelson Mandela |
|
Quote |
|
ORT Medienverbund Gmbh |
Post Production Company |
English Translation of Main Headlines
'Nothing is black or white' - this quote is the life motto of Nelsen Mandela, a man who fought against racial discrimination and changed the world. We use an optical illusion, the 'Hermann Grid', for this obituary and thus visually translate Mandela's vision. Because in actual fact the heads on the grind are never black or white, but always both.