Winners & Shortlists

SIX LUCKY NUMBERS

TitleSIX LUCKY NUMBERS
BrandWESTDEUTSCHE LOTTERIE
Product/ServiceLOTTERY 6X49
Category D07. DIGITAL SCREENS
Entrant Company BBDO GERMANY Düsseldorf, GERMANY
Advertising Agency BBDO GERMANY Düsseldorf, GERMANY
Production Company CRAFTWORK Düsseldorf, GERMANY
Credits
Name Company Position
Wolfgang Schneider BBDO Germany Gmbh Chief Creative Officer
Christian Mommertz/Sebastian Hardieck BBDO Düsseldorf Gmbh Creative/Managing Directors
Christian Mommertz/Achim Metzdorf BBDO Düsseldorf Gmbh Creative Directors
Gustavo Vieira/Philipp Alings/Julian Dany/Kai/Christian Bade/Karolina Bukowiecka BBDO Düsseldorf Gmbh Art Directors
Gustavo Vieira/Peter Engelbrecht/Isabel Campagna Schwab BBDO Düsseldorf Gmbh Copywriters
Thomas Schulte BBDO Düsseldorf Gmbh Group Account Director
Sandra Krah Schymetzki BBDO Düsseldorf Gmbh Account Director
Benjamin Kraus BBDO Düsseldorf Gmbh Junior Account Manager
Cathrein Offermann BBDO Düsseldorf Gmbh Agency Producer
Steffen Gentis Craftwork Producer
Alexander Link/Till Markull Craftwork Animation

Execution

During the last years 6x49 has fallen into oblivion. The Campaign brings back the pure joy of playing to the Westlotto classic. Pictures of the dull reality are put into the typical pattern of a lottery ticket. The fun starts when 6 fields give us a view into the future after winning the big lottery jackpot.