Winners & Shortlists

THE WORLD'S BIGGEST PHOTO BOOK

TitleTHE WORLD'S BIGGEST PHOTO BOOK
BrandSAMSUNG
Product/ServiceSAMSUNG GALAXY S4 ZOOM
Category D03. SPECIAL BUILD
Entrant Company LEO BURNETT FRANKFURT, GERMANY
Advertising Agency LEO BURNETT FRANKFURT, GERMANY
Media Agency STARCOM MEDIAVEST GROUP GERMANY Frankfurt am Main, GERMANY
Credits
Name Position
Andreas Pauli Chief Creative Officer
Irina Schestakoff Creative Director
Alexander Haase Creative Director
Till Rothweiler Art Director
Sascha Klein Social Account Supervisor
Fred Schikora Producer
Pia Lebowitsch Account Supervisor
Johannes Hein Account Director

Execution

Our idea was to create a monument, as a testimony to the creativity of people: The biggest photo album ever made. We asked people to participate through a facebook promotion. Within a couple of days, we had received thousands of photographs. The best 28,000 pictures were printed on an 8 by 5 meter photo album. It has 5 tons of movable pages, and a surface area of 800 square meters. The challenge was to find a design that was able to represent the input of thousands of users as well as to highlight the product itself, the Samsung Galaxy S4.