Title	NORBERT
Brand	MARS
	1 of 3 Campaign
Product/Service	PEDIGREE
Category	A07. MISCELLANEOUS
Entrant Company	BBDO BERLIN, GERMANY
Advertising Agency	BBDO BERLIN, GERMANY
Media Agency	STARCOM MEDIAVEST GROUP Chicago, USA

Name	Company	Position
Wolfgang Schneider	BBDO Germany Gmbh	Chief Creative Officer
David Lubars	BBDO NY	Chief Creative Officer
David Mously/Jan Harbeck	BBDO Berlin Gmbh	Creative Managing Directors
Ricardo Wolff/Daniel Schweinzer/Lukas Liske	BBDO Berlin Gmbh	Creative Directors
Angelo Maia	BBDO Berlin Gmbh	Art Director
Ricardo Wolff	BBDO Berlin Gmbh	Copywriter
Sabine Frank	BBDO Düsseldorf Gmbh	Client Service Director
Sebastian Schlosser	BBDO Berlin Gmbh	Client Service Director
Maike Schröder	BBDO Berlin Gmbh	Group Account Director
Pia Rohowsky	BBDO Berlin Gmbh	Junior Account Manager
Lauren Stillo	BBDO NY	Account Manager
Maya Iseli	BBDO Berlin Gmbh	Art Buyer
Sven Schrader		Photographer
	Pflanz Produktionsservice Gmbh	Production Company
	PX1 Berlin Gmbh	Post Production

English Translation of Main Headlines

Pedigree asked us to develop a campaign that would address the adoption matter in an emotional way. For the first time we inverted the role of who-adopts-who by potraying peoplewhose life would be happier if they were 'adopted' by a dog.