Winners & Shortlists

WILSON

Silver Eurobest Campaign
TitleWILSON
BrandMARS
2 of 3 Campaign
Product/ServicePEDIGREE
Category A07. MISCELLANEOUS
Entrant Company BBDO BERLIN, GERMANY
Advertising Agency BBDO BERLIN, GERMANY
Media Agency STARCOM MEDIAVEST GROUP Chicago, USA
Credits
Name Company Position
Wolfgang Schneider BBDO Germany Gmbh Chief Creative Officer
David Lubars BBDO NY Chief Creative Officer
David Mously/Jan Harbeck BBDO Berlin Gmbh Creative Managing Directors
Ricardo Wolff/Daniel Schweinzer/Lukas Liske BBDO Berlin Gmbh Creative Directors
Angelo Maia BBDO Berlin Gmbh Art Director
Ricardo Wolff BBDO Berlin Gmbh Copywriter
Sabine Frank BBDO Düsseldorf Gmbh Client Service Director
Sebastian Schlosser BBDO Berlin Gmbh Client Service Director
Maike Schröder BBDO Berlin Gmbh Group Account Director
Pia Rohowsky BBDO Berlin Gmbh Junior Account Manager
Lauren Stillo BBDO NY Account Manager
Maya Iseli BBDO Berlin Gmbh Art Buyer
Sven Schrader Photographer
Pflanz Produktionsservice Gmbh Production Company
PX1 Berlin Gmbh Post Production

English Translation of Main Headlines

Pedigree asked us to develop a campaign that would address the adoption matter in an emotional way. For the first time we inverted the role of who-adopts-who by potraying peoplewhose life would be happier if they were 'adopted' by a dog.