Winners & Shortlists

ENTRY

Short List
TitleENTRY
BrandDAIMLER MBVD
2 of 3 Campaign
Product/ServiceSMART FORTWO
Category A08. CARS & AUTOMOTIVE SERVICES
Entrant Company BBDO BERLIN, GERMANY
Advertising Agency BBDO BERLIN, GERMANY
Credits
Name Company Position
Wolfgang Schneider BBDO Germany Gmbh Chief Creative Officer
Jan Harbeck/David Mously BBDO Berlin Gmbh Creative Managing Directors
Ton Hollander/Ricardo Wolff/Daniel Schweinzer/Lukas Liske BBDO Berlin Gmbh Creative Directors
Nicolas Moles BBDO Berlin Gmbh Art Director
Ricardo Wolff BBDO Berlin Gmbh Copywriter
Dirk Spakowski BBDO Berlin Gmbh Managing Director
Sebastian Schlosser BBDO Berlin Gmbh Client Service Director
Mia L├╝cker BBDO Berlin Gmbh Account Manager
Christina Menck BBDO Berlin Gmbh Junior Account Manager
Pflanz Produktionsservice Production Company

English Translation of Main Headlines

Our task was to communicate one of smart's main benchmarks (small turning circle) by creating a simple and effective outdoor campaign. The execution focuses on headlines that dramatize moments in which drivers have to make a fast U-turn.