| Title | STADIUM |
| Brand | PIONEER ELECTRONICS DEUTSCHLAND |
| Product/Service | SE-M521 SURROUND SOUND HEADPHONES |
| Category |
B04. HOME APPLIANCES & FURNISHINGS, ELECTRONICS & AUDIO-VISUAL |
|
Entrant Company
|
BBDO BERLIN, GERMANY
|
|
Advertising Agency
|
BBDO BERLIN, GERMANY
|
|
Production Company
|
PFLANZ PRODUKTIONSSERVICE Berlin, GERMANY
|
Credits
| Wolfgang Schneider |
BBDO Germany Gmbh |
Chief Creative Officer |
| David Mously/Jan Harbeck |
BBDO Berlin Gmbh |
Creative Managing Directors |
| Ton Hollander |
BBDO Berlin Gmbh |
Executive Creative Director |
| Daniel Haschtmann/Tobias Feige |
BBDO Berlin Gmbh |
Creative Directors |
| Stefan Dicks |
BBDO Berlin Gmbh |
Art Director/Illustrator |
| Julian Stoelting |
BBDO Berlin Gmbh |
Copywriter |
| Sebastian Schlosser |
BBDO Berlin Gmbh |
Client Service Director |
| Mario Friedmann |
BBDO Berlin Gmbh |
Acount Manager |
English Translation of Main Headlines
Pioneer's SE-M521 Surround Sound Headphones are characterised by crystal-clear natural music enjoyment that conveys the feeling of being live in concert. And that’s what we show in a striking
Outdoor campaign.
To accomplish this, we take the floor plan drawings known from the advanced ticket sale of stadiums, opera rooms and concert halls, and modify them to the point that, at second glance, they reveal a stylised head with headphones.