Winners & Shortlists

CONCERT HALL

TitleCONCERT HALL
BrandPIONEER ELECTRONICS DEUTSCHLAND
Product/ServiceSE-M521 SURROUND SOUND HEADPHONES
Category B04. HOME APPLIANCES & FURNISHINGS, ELECTRONICS & AUDIO-VISUAL
Entrant Company BBDO BERLIN, GERMANY
Advertising Agency BBDO BERLIN, GERMANY
Production Company PFLANZ PRODUKTIONSSERVICE Berlin, GERMANY
Credits
Name Company Position
Wolfgang Schneider BBDO Germany Gmbh Chief Creative Officer
David Mously/Jan Harbeck BBDO Berlin Gmbh Creative Managing Directors
Ton Hollander BBDO Berlin Gmbh Executive Creative Director
Daniel Haschtmann/Tobias Feige BBDO Berlin Gmbh Creative Directors
Stefan Dicks BBDO Berlin Gmbh Art Director/Illustrator
Julian Stoelting BBDO Berlin Gmbh Copywriter
Sebastian Schlosser BBDO Berlin Gmbh Client Service Director
Mario Friedmann BBDO Berlin Gmbh Acount Manager

English Translation of Main Headlines

Pioneer's SE-M521 Surround Sound Headphones are characterised by crystal-clear natural music enjoyment that conveys the feeling of being live in concert. And that’s what we show in a striking Outdoor campaign. To accomplish this, we take the floor plan drawings known from the advanced ticket sale of stadiums, opera rooms and concert halls, and modify them to the point that, at second glance, they reveal a stylised head with headphones.