Winners & Shortlists

THE BODYSWITCH EXPERIMENT

TitleTHE BODYSWITCH EXPERIMENT
BrandEUROPEAN SPEED-FIT
Product/ServiceTEST-TRAINING
Category D04. LIVE ADVERTISING & EVENTS
Entrant Company BBDO BERLIN, GERMANY
Advertising Agency BBDO BERLIN, GERMANY
Production Company COBBLESTONE FILMPRODUCTION Berlin, GERMANY
Credits
Name Company Position
Wolfgang Schneider BBDO Germany Gmbh Chief Creative Officer
Jan Harbeck/David Mously BBDO Berlin Gmbh Creative Managing Directors
Max Millies/Marius Lohmann BBDO Berlin Gmbh Creative Directors
Bernd Claussen BBDO Berlin Gmbh Art Director
Nicolas Linde/David Missing BBDO Berlin Gmbh Copywriters/Script
Franzis Heusel BBDO Berlin Gmbh Managing Director
Mark Andree BBDO Berlin Gmbh Client Service Director
Maike Schröder BBDO Berlin Gmbh Group Account Director
Eleni Michailidou BBDO Berlin Gmbh Junior Account Manager
Alexander Geier BBDO Berlin Gmbh Agency Producer
Steffen Gentis BBDO Germany Gmbh Chief Production Officer
Juri Wiesner/Nora Hässner Cobblestone Filmproduktion Gmbh Producer
Cobblestone Filmproduktion Gmbh Post Production
Egon Riedel Music/Sound Design
Studio Funk Berlin Audio Production Company
Donald Arthur Voice Over
Sören Schaller Director
Casey Campbell Director Of Photography
Sebastian Stoffels Editor
Falk Gärtner Visual Effects

Execution

Challenge: Motivate out-of-shape guys to join Speed-Fit gyms, by showing them how a great body scores with the ladies. Idea: The Body Switch Experiment - the first sixpack test drive. In typical flirt locations we set up a booth filled with cameras, microphones and broadcasting technology. From here test subjects could digitally 'transplant' their heads onto the body of a perfectly trained model and chat-up women in real-life flirt situations. Result: Our experiment became the center of attention in Berlin's flirt locations. Our test subjects experienced that a super body makes you super confident and Speed-Fit generated lots of trail-trainings. The activity took place at Asphalt Club, Laundromat 115 and Indoor Swimming Pool Anton-Seafkow Platz; all Berlin