| Title | THE POMMERY REVENGE |
| Brand | HANSEATISCHES WEIN- UND SEKT-KONTOR HAWESKO |
| Product/Service | HANSEATISCHES WEIN- UND SEKT-KONTOR |
| Category |
D04. LIVE ADVERTISING & EVENTS |
|
Entrant Company
|
JUNG von MATT Hamburg, GERMANY
|
|
Advertising Agency
|
JUNG von MATT Hamburg, GERMANY
|
|
Media Agency
|
JOST VON BRANDIS SERVICE-AGENTUR Hamburg, GERMANY
|
Credits
| Goetz Ulmer |
Jung Von Matt AG |
Chief Creative Officer |
| Joachim Kortlepel |
Jung Von Matt AG |
Chief Creative Officer |
| Thimoteus Wagner |
Jung Von Matt AG |
Chief Creative Officer |
| Fabian Frese |
Jung Von Matt AG |
Creative Director |
| Lutz Nebelin |
Jung Von Matt AG |
Creative Director |
| Robert Ehlers |
Jung Von Matt AG |
Creative Director |
| Pavel Bondarenko |
Jung Von Matt AG |
Art Director |
| Heiner Twenhaefel |
Jung Von Matt AG |
Copywriter |
| Michael Kittel |
Jung Von Matt AG |
Art Director |
| Jan Propach |
Jung Von Matt AG |
Copywriter |
| Detlef Klappert |
Jung Von Matt AG |
Conceptionist |
| Francisco Perez/Matthias Veuhoff/Andres Maldonado |
Jung Von Matt AG |
Graphic Designer |
| Jens Willers/Florian Kaspereit |
Jung Von Matt AG |
Production Designer |
| Julia Kroemker |
Jung Von Matt AG |
Client Service Director |
| Marina Ziegler/Lena Schlieper |
Jung Von Matt AG |
Account Director |
| Sebastian Horstmann |
Jung Von Matt AG |
Junior Project Manager |
| Robert Andersen/Michael Seifert |
Jung Von Matt AG |
Digital Creative Director |
| Ivan Mallinowski |
Artec Messebau Gmbh/Co. KG |
Exhibition Constructions |
| Katja Garff |
Jost Von Brandis Service Agentur Gmbh |
Media Manager |
| Jochen Dirks |
Poolgroup Gmbh |
Technical Director |
Execution
The challenge: Even though Hanseatisches Wein- und Sekt-Kontor (short: Hawesko) is Germany’s leading champagne- and wine retailer and well-know amongst Champagne connoisseurs, most people don’t really know Hawesko. We
wanted to change that by creating an unseen promotional spectacle everybody would talk about to celebrate Hawesko’s 50th birthday. Our idea: we avenge the countless champagne bottles that have been smashed against ship’s hulls at
ship christenings. Therefore, we built the world’s largest champagne bottle and this time we turned the tables and smashed a ship against it. We called it “The Revenge of the Champagne”.