Winners & Shortlists

ABORTIONTRAVEL

Silver Eurobest

Case Film

Presentation Board

TitleABORTIONTRAVEL
BrandCELEM (EUROPEAN WOMEN'S LOBBY)
Product/ServiceSPANISH COORDINATION FOR THE EUROPEAN WOMEN'S LOBBY
Category D03. SPECIAL BUILD
Entrant Company DDB SPAIN Madrid, SPAIN
Advertising Agency DDB SPAIN Madrid, SPAIN
Credits
Name Company Position
Jose Mª Roca De Viñals DDB Spain Chief Creative Officer
Guillermo Santaisabel DDB Spain Executive Creative Director
Javier Urbaneja DDB Spain Technology Creative Director
Cristina Rodriguez DDB Spain Art Director
Federico Arce DDB Spain Btl Team
Fernando Alvarez DDB Spain Btl Team
Carlos Guerrero DDB Spain Digital Programmer
Plug/In Digital Programmer Studio
Tesauro Production Company
Mariona Cruz DDB Spain Account Supervisor
Gabriela Castro DDB Spain Account Executive
Alberto Escudero Photographer
Jorge De La Hermosa Photographer

Execution

On 20 December, the Spanish Government announced that it would be making changes to the current law on abortion. These measures will make it one of the most restrictive in the world; even prohibiting the termination of a pregnancy in cases where the foetus is malformed. To show the consequences of the future law, we created Abortion Travel, 'the travel agency that should never exist.' A physical travel agency so women could have abortions outside Spain. A protest measure, an attempt to prevent the proposed changes denying Spanish women the freedom to decide. The agency was the campaign's headquarters: a press conference was held there, women were informed about the consequences of the proposed changes to the law, and signatures were directly collected to prevent it being passed.