Winners & Shortlists

CHANGE THE BEEP

TitleCHANGE THE BEEP
BrandMONOPRIX
Product/ServiceSELF BRANDED PRODUCTS
Category D01. NON-STANDARD INDOOR ADVERTISING
Entrant Company ROSAPARK Paris, FRANCE
Advertising Agency ROSAPARK Paris, FRANCE
Media Agency HAVAS MEDIA Puteaux, FRANCE
Production Company SOFILMS Paris, FRANCE
Credits
Name Company Position
Mark Forgan Rosapark Creative Director
Jamie Standen Rosapark Creative Director
Jean/François Sacco Rosapark Cofounder
Jean/Patrick Chiquiar Rosapark Cofounder
Gilles Fichteberg Rosapark Cofounder
Mathilde Carpentier Rosapark Creative Director
Jamie Standen Rosapark Copywriter
Julien Saurin Rosapark Art Director
Nicolas Gadesaude Rosapark Copywriter
Mark Forgan Rosapark Art Director
Juloen Nodolwsky So Films Film Director
Olivier Bassuet So Films Producer
Nadir Simon Kaazba Sound Design Arrangement
Benjamin Deffe Kaazba Sound Design Arrangement

Execution

We adapted a supermarket checkout machine: when Monoprix own brand products were scanned, the machine made a noise associated with each product instead of a ‘beep’. For example, a Monoprix brand carton of eggs made a sound like a chicken. A Monoprix bottle of milk made the sound of a cow mooing.