| Title | CHANGE THE BEEP |
| Brand | MONOPRIX |
| Product/Service | SELF BRANDED PRODUCTS |
| Category |
D01. NON-STANDARD INDOOR ADVERTISING |
|
Entrant Company
|
ROSAPARK Paris, FRANCE
|
|
Advertising Agency
|
ROSAPARK Paris, FRANCE
|
|
Media Agency
|
HAVAS MEDIA Puteaux, FRANCE
|
|
Production Company
|
SOFILMS Paris, FRANCE
|
Credits
| Mark Forgan |
Rosapark |
Creative Director |
| Jamie Standen |
Rosapark |
Creative Director |
| Jean/François Sacco |
Rosapark |
Cofounder |
| Jean/Patrick Chiquiar |
Rosapark |
Cofounder |
| Gilles Fichteberg |
Rosapark |
Cofounder |
| Mathilde Carpentier |
Rosapark |
Creative Director |
| Jamie Standen |
Rosapark |
Copywriter |
| Julien Saurin |
Rosapark |
Art Director |
| Nicolas Gadesaude |
Rosapark |
Copywriter |
| Mark Forgan |
Rosapark |
Art Director |
| Juloen Nodolwsky |
So Films |
Film Director |
| Olivier Bassuet |
So Films |
Producer |
| Nadir Simon |
Kaazba |
Sound Design Arrangement |
| Benjamin Deffe |
Kaazba |
Sound Design Arrangement |
Execution
We adapted a supermarket checkout machine: when Monoprix own brand products were scanned, the machine made a noise associated with each product instead of a ‘beep’. For example, a Monoprix brand carton of eggs made a sound like a chicken. A Monoprix bottle of milk made the sound of a cow mooing.