Winners & Shortlists

GET A ROOM!

TitleGET A ROOM!
BrandPONTUS CAMPUS (CHILOUT HOSTEL)
Product/ServiceCHILOUT HOSTEL
Category D03. SPECIAL BUILD
Entrant Company IMAGO Zagreb, CROATIA
Advertising Agency IMAGO Zagreb, CROATIA
Credits
Name Company Position
Darko Bosnar Imago Reklamna Agencija Art Director
Igor Mladinovic Imago Reklamna Agencija Chief Creative Officer
Darko Bosnar Imago Reklamna Agencija Copywriter
Igor Mladinovic Imago Reklamna Agencija Copywriter
Petra Brandt Imago Reklamna Agencija Account Executive

Execution

To find new (local) customers for CHILLOUT hostel we hid a giant billboard in the bushes of the well known place for in-car make-out and wait for them to come. The message that appears sudden from the dark suggested them better choice for "rommance" instead of car: GET A ROOM! For 69 Kunas per room!