Winners & Shortlists

BABY IN THE BOX

TitleBABY IN THE BOX
BrandBENEVA FOUNDATION
Product/ServiceINFANT ABANDONMENT
Category D02. SMALL SCALE SPECIAL SOLUTIONS
Entrant Company JANDL Bratislava, SLOVAK REPUBLIC
Advertising Agency JANDL Bratislava, SLOVAK REPUBLIC
Credits
Name Company Position
Bernd Fliesser JANDL/Marketing A Reklama/S.r.o. Chief Creative Officer
Alex Strimbeanu JANDL/Marketing A Reklama/S.r.o. Creative Director
Razvan Mitoiu JANDL/Marketing A Reklama/S.r.o. Art Director
Andrei Gurau JANDL/Marketing A Reklama/S.r.o. Copywriter
Martin Boriš Device Production
Marek Wilhalm Jandl/Marketing A Reklama/S.r.o. Account Manager

Execution

We aimed to test people’s indifference toward infant abandonment not with a message but with an experience. We’ve placed a sensoractivated cartoon box in the busiest areas in Bucharest. Every time somebody passed by the box, the sensor triggered a baby cry that gotmore intense as the person got closer and closer. When they opened the box, they found a very unsettling truth, Romania ranks first in Europe in child abonnement.