Winners & Shortlists

GALLERY IN THE SKY

TitleGALLERY IN THE SKY
BrandHUNGARIAN TELEKOM
Product/Service4G NETWORK
Category D06. INTERACTIVE OUTDOOR EXPERIENCES
Entrant Company DDB BUDAPEST, HUNGARY
Advertising Agency DDB BUDAPEST, HUNGARY
Credits
Name Company Position
Peter Tordai Ddb Budapest Creatvive Director
Zsolt Balogh DDB Budapest Creative Head Of Innovation And Digital
Eduard Sik Ddb Budapest Creative Technologist
Anna Takacs Ddb Budapest Art Director
Adel Kanya Ddb Budapest Copywriter
Adrian Bajusz Ddb Budapest Junior Art Director
Aliz Nagy Ddb Budapest Project Manager
Richard Fulop Ddb Budapest Junior Webdesigner
Gabor Szanto Ddb Budapest Account Director
Krisztina Balazs Ddb Budapest Account Manager

Execution

To be able to “display” photos on the sky, we invented the flying photo printer by combining light painting, a programmed drone and Hungary’s fastest 4G mobile network. People were able to upload their pictures through a mobile-optimized web application. Then the photo was processed with a custom-developed software that split up the picture into 1 pixel wide columns and transferred the data to the drone. The light-printed pictures became visible on visitors’ smartphones using any slow shutter mobile camera application on the spot. This way any visitor could become an "artist" and make their interpretation of the projected photos.