Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
B01 FOODS
GLEAMING DISH
APIS / FRIED TOMATO SAUCE
TBWA\ESPAÑA Madrid SPAIN
SHINY DISH
APIS / FRIED TOMATO SAUCE
TBWA\ESPAÑA Madrid SPAIN
B02 DRINKS (ALCOHOLIC & NON-ALCOHOLIC)
DON'T DO IT
NORRMEJERIER / GAINOMAX RECOVERY
SAATCHI & SAATCHI Stockholm SWEDEN
COUPLE
COCA-COLA GERMANY / COCA-COLA MINI CAN 0.15L
OGILVY GERMANY Frankfurt GERMANY
WOMAN
COCA-COLA GERMANY / COCA-COLA MINI CAN 0.15L
OGILVY GERMANY Frankfurt GERMANY
MAN
COCA-COLA GERMANY / COCA-COLA MINI CAN 0.15L
OGILVY GERMANY Frankfurt GERMANY
COKE AND MEAL POSTER
COCA-COLA SLOVAKIA / COCA-COLA
MAYER/McCANN ERICKSON Bratislava SLOVAK REPUBLIC
B03 HOUSEHOLD
THE MEAL
SPOTLESS / VAPONA
HEREZIE Paris FRANCE
WALLS
BOSTIK / ADHESIVE
LBL COMMUNICATION GROUP Moscow RUSSIA
B04 HOME APPLIANCES & FURNISHINGS, ELECTRONICS & AUDIO-VISUAL
STADIUM
PIONEER ELECTRONICS DEUTSCHLAND / SE-M521 SURROUND SOUND HEADPHONES
BBDO BERLIN GERMANY
CONCERT HALL
PIONEER ELECTRONICS DEUTSCHLAND / SE-M521 SURROUND SOUND HEADPHONES
BBDO BERLIN GERMANY
THEATRE
PIONEER ELECTRONICS DEUTSCHLAND / SE-M521 SURROUND SOUND HEADPHONES
BBDO BERLIN GERMANY
ORANGE
LEROY MERLIN ITALY / PAINT
PUBLICIS ITALY Milan ITALY
GREEN
LEROY MERLIN ITALY / PAINT
PUBLICIS ITALY Milan ITALY
BLUE
LEROY MERLIN ITALY / PAINT
PUBLICIS ITALY Milan ITALY
SAILOR/NURSE/KISS
LEICA CAMERA / 100 YEARS OF LEICA PHOTOGRAPHY
GEOMETRY GLOBAL GERMANY Berlin GERMANY
Gold
NAPALM/GIRL/ROAD
LEICA CAMERA / 100 YEARS OF LEICA PHOTOGRAPHY
GEOMETRY GLOBAL GERMANY Berlin GERMANY
Gold
CHANCELLOR/KNEE/WREATH
LEICA CAMERA / 100 YEARS OF LEICA PHOTOGRAPHY
GEOMETRY GLOBAL GERMANY Berlin GERMANY
Gold
B05 COSMETICS, BEAUTY, TOILETRIES AND PHARMACY
BED
BIO-STRATH / VEGETABLE ELIXIR
HAVAS WORLDWIDE Zürich SWITZERLAND
WARDROBE
BIO-STRATH / VEGETABLE ELIXIR
HAVAS WORLDWIDE Zürich SWITZERLAND
MEET THE PARENTS
CORPORATIVO L’ORÉAL MÉXICO / RADIANCE CAFFEINE EYE ROLL-ON FOR MEN
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
Bronze
JOB INTERVIEW
CORPORATIVO L’ORÉAL MÉXICO / RADIANCE CAFFEINE EYE ROLL-ON FOR MEN
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
Bronze
BABYSITTER
CORPORATIVO L’ORÉAL MÉXICO / RADIANCE CAFFEINE EYE ROLL-ON FOR MEN
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
Bronze
BALD
VICHY / NEOGENIC ANTI-HAIRLOSS
TBWA\ESPAÑA Madrid SPAIN
GAS STATION
SANOFI-AVENTIS (SWITZERLAND) / HAY FEWER MEDICATION
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
RAILWAY STATION
SANOFI-AVENTIS (SWITZERLAND) / HAY FEWER MEDICATION
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
BACKSTREET
SANOFI-AVENTIS (SWITZERLAND) / HAY FEWER MEDICATION
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
YOUNG COUPLE
RECKITT BENCKISER / DUREX PLAY GEL
HAVAS WORLDWIDE ISTANBUL TURKEY
SINGLE
RECKITT BENCKISER / DUREX PLAY GEL
HAVAS WORLDWIDE ISTANBUL TURKEY
OLD COUPLE
RECKITT BENCKISER / DUREX PLAY GEL
HAVAS WORLDWIDE ISTANBUL TURKEY
B06 CLOTHING, FOOTWEAR & ACCESSORIES
SUBWAY
RAY-BAN / RAY-BAN
MARCEL Paris FRANCE
Short List
COP
RAY-BAN / RAY-BAN
MARCEL Paris FRANCE
Silver
MOSHPIT
RAY-BAN / RAY-BAN
MARCEL Paris FRANCE
Short List
SEXSHOP
RAY-BAN / RAY-BAN
MARCEL Paris FRANCE
NAKED MODEL
RAY-BAN / RAY-BAN
MARCEL Paris FRANCE
BLUE MOCCASIN MEN
MAX SHOES / MAX SHOES
JUNG von MATT/LIMMAT Zürich SWITZERLAND
GRAY ANKLE BOOT WOMEN
MAX SHOES / MAX SHOES
JUNG von MATT/LIMMAT Zürich SWITZERLAND
BROWN SEMI BROQUE MEN
MAX SHOES / MAX SHOES
JUNG von MATT/LIMMAT Zürich SWITZERLAND
GOLD SANDALS WOMEN
MAX SHOES / MAX SHOES
JUNG von MATT/LIMMAT Zürich SWITZERLAND
CAMEL BOOT WOMEN
MAX SHOES / MAX SHOES
JUNG von MATT/LIMMAT Zürich SWITZERLAND
PAN
SEE CONCEPT / GLASSES
HAVAS WORLDWIDE PARIS FRANCE
BASEBALL BAT
SEE CONCEPT / GLASSES
HAVAS WORLDWIDE PARIS FRANCE
SOCCER
1BAG1MATCH / BAGS
HAVAS WORLDWIDE PARIS FRANCE
AMERICAN FOOTBALL
1BAG1MATCH / BAGS
HAVAS WORLDWIDE PARIS FRANCE
RUGBY
1BAG1MATCH / BAGS
HAVAS WORLDWIDE PARIS FRANCE
B08 CARS & AUTOMOTIVE SERVICES
ESKIMO
GOODYEAR DUNLOP / TYRES
LEO BURNETT FRANKFURT GERMANY
FAKIR
GOODYEAR DUNLOP / TYRES
LEO BURNETT FRANKFURT GERMANY
SWIMMER
GOODYEAR DUNLOP / TYRES
LEO BURNETT FRANKFURT GERMANY
FLORIST
MERCEDES-BENZ / SMART
CONTRAPUNTO BBDO Madrid SPAIN
BARBERSHOP
MERCEDES-BENZ / SMART
CONTRAPUNTO BBDO Madrid SPAIN
Short List