Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A08 CARS & AUTOMOTIVE SERVICES
HYDRANT & TRANSPORTER
AUDI / PARKING SYSTEM ADVANCED WITH REVERSING CAMERA
THJNK Hamburg GERMANY
JURY
VOLKSWAGEN / PARK ASSIST
DDB GROUP GERMANY Berlin GERMANY
Silver
LEAP
AUDI / AUDI COLLECTION
PHILIPP UND KEUNTJE Hamburg GERMANY
OFFROAD
RENAULT SUISSE / CARS
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
PIG
VOLKSWAGEN / FATIGUE DETECTION
DDB GROUP GERMANY Berlin GERMANY
PURSE
DAIMLER MBVD / SMART FORTWO
BBDO BERLIN GERMANY
Short List
PUTOVANJE CINE ONI S KOJIMA PUTUJETE
GAZPROM PETROL STATIONS / PETROL STATIONS NETWORK
SAATCHI & SAATCHI Belgrade SERBIA
RESTAURANT
DAIMLER MBVD / SMART FORTWO
BBDO BERLIN GERMANY
Short List
SINGER
VOLKSWAGEN / FATIGUE DETECTION
DDB GROUP GERMANY Berlin GERMANY
SKI JUMP
AUDI / AUDI COLLECTION
PHILIPP UND KEUNTJE Hamburg GERMANY
STUNTBIKE
AUDI / AUDI TT RS
THJNK Hamburg GERMANY
SUPERHERO
AUDI / AUDI TT RS
THJNK Hamburg GERMANY
SVAKO PUTOVANJE JE JEDAN NOVI POCETAK
GAZPROM PETROL STATIONS / PETROL STATIONS NETWORK
SAATCHI & SAATCHI Belgrade SERBIA
THE NOT SO ACCIDENTALLY WRONGLY POSTED POSTER
MINI BELUX / MINI HATCH
TBWA\BELGIUM Brussels BELGIUM
A09 RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
13:37 DOUBLE CHEESEBURGER
McDONALD'S SWEDEN / McDONALDS DOUBLE CHEESEBURGER
DDB STOCKHOLM SWEDEN
13:37 LARGE FRIES
McDONALD'S SWEDEN / McDONALDS FRIES
DDB STOCKHOLM SWEDEN
13:37 LARGE SODA
McDONALD'S SWEDEN / McDONALDS SODA
DDB STOCKHOLM SWEDEN
ACTION EATING
MCDONALD'S / McDONALD´S
TBWA\SWITZERLAND Zürich SWITZERLAND
ANIMALS
McDONALD'S / McDONALD'S COFFEE
DDB GROUP GERMANY Berlin GERMANY
Short List
BIG MAC
McDONALD´S / McDONALD´S
TBWA\PARIS FRANCE
BIKINI
HARVEY NICHOLS / SPRING/SUMMER 14 SALE
ADAM&EVEDDB London UNITED KINGDOM
Bronze
BILLY
IKEA / ASSEMBLY SERVICE
THJNK Hamburg GERMANY
BUBBLES
McDONALD'S / McDONALD'S COFFEE
DDB GROUP GERMANY Berlin GERMANY
Bronze
CACTUS
McDONALD'S / McDONALD'S COFFEE
DDB GROUP GERMANY Berlin GERMANY
Bronze
CHEESE BURGER
McDONALD´S / McDONALD´S
TBWA\PARIS FRANCE
CHEESEBURGER ROYAL
McDONALD´S / McDONALD´S
TBWA\SWITZERLAND Zürich SWITZERLAND
COFFEE TABLE
IKEA TURKEY / FURNITURES & HOME ACCESSORIES
TBWA\ISTANBUL TURKEY
DIVORCE
CENTURY21 / REAL ESTATE
PUBLICIS BRUSSELS BELGIUM
DRESS
HARVEY NICHOLS / SPRING/SUMMER 14 SALE
ADAM&EVEDDB London UNITED KINGDOM
Bronze
EARLY CHRISTMAS #1
IKEA / CHRISTMAS DECORATIONS
TBWA\LISBOA PORTUGAL
EARLY CHRISTMAS #2
IKEA / CHRISTMAS DECORATIONS
TBWA\LISBOA PORTUGAL
EARLY CHRISTMAS #3
IKEA / CHRISTMAS DECORATIONS
TBWA\LISBOA PORTUGAL
FAMILY
CENTURY21 / REAL ESTATE
PUBLICIS BRUSSELS BELGIUM
FILET O FISH
McDONALD´S / McDONALD´S
TBWA\PARIS FRANCE
FINSBURY PARK
MORRISONS / MORRISONSFOOD.COM
DLKW LOWE London UNITED KINGDOM
FIREWORKS
McDONALD'S / McDONALD'S COFFEE
DDB GROUP GERMANY Berlin GERMANY
Bronze
FRENCH FRIES
McDONALD´S / McDONALD´S
TBWA\PARIS FRANCE
FRIES HANDS
McDONALD'S GERMANY / McDONALD'S FRIES
HEYE Munich GERMANY
HOME SWEET HOME
TAMBOUR / PAINT
ACW GREY TEL AVIV ISRAEL
I LOVE NY
TAMBOUR / PAINT
ACW GREY TEL AVIV ISRAEL
IT'S A BOY!
TAMBOUR / PAINT
ACW GREY TEL AVIV ISRAEL
IT'S A GIRL!
TAMBOUR / PAINT
ACW GREY TEL AVIV ISRAEL
LOVE
CENTURY21 / REAL ESTATE
PUBLICIS BRUSSELS BELGIUM
McSENIOR
McDONALD'S SWEDEN / McDONALD'S COFFEE
DDB STOCKHOLM SWEDEN
MEN PREFER BLONDES
TAMBOUR / PAINT
ACW GREY TEL AVIV ISRAEL
MORNINGTON CRESCENT
MORRISONS / MORRISONSFOOD.COM
DLKW LOWE London UNITED KINGDOM
MUSIC
McDONALD'S / McDONALD'S COFFEE
DDB GROUP GERMANY Berlin GERMANY
Short List
NUGGETS
McDONALD´S / McDONALD´S
TBWA\PARIS FRANCE
PICCADILLY CIRCUS
MORRISONS / MORRISONSFOOD.COM
DLKW LOWE London UNITED KINGDOM
PREGNANT
CENTURY21 / REAL ESTATE
PUBLICIS BRUSSELS BELGIUM