Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
A01 CORPORATE REPUTATION & COMMUNICATION
SAMSUNG MAESTROS ACADEMY
SAMSUNG ELECTRONICS ITALY
SAMSUNG CONSUMER ELECTRONICS
LEO BURNETT Milan ITALY
Silver
A PLANET THAT CALLS FOR A CHANGE
BLOCKET
ONLINE CLASSIFIEDS
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
Bronze
PROUD OF BELGIAN BEERS
VLAM - BELGIAN BREWERS
BELGIAN BEER
DDB BRUSSELS BELGIUM
Short List
A03 PUBLIC AFFAIRS & LOBBYING
ABORTIONTRAVEL
CELEM (EUROPEAN WOMEN'S LOBBY)
SPANISH COORDINATION FOR THE EUROPEAN WOMEN'S LOBBY
DDB SPAIN Madrid SPAIN QMS
Madrid
SPAIN
Silver
GASOLINE OF THE FUTURE
PREEM
GASOLINE OF THE FUTURE
FORSMAN & BODENFORS Gothenburg SWEDEN DIPLOMAT PR
Stockholm
SWEDEN
Short List
NEVER FORGET. TO VOTE.
THE SOCIAL DEMOCRATIC YOUTH ORGANISATION, SSU
FORMATION OF OPINION
EDELMAN DEPORTIVO Stockholm SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN
Short List
PIECE OF TRASH PENALTY
ECPAT
NON-PROFIT ORGANIZATION FIGHTING THE CHILD SEX TRADE
PRIME Stockholm SWEDEN PRIME
Stockholm
SWEDEN
Bronze
WE DON'T WANT YOU HERE
THE PARENTS CIRCLE FAMILIES FORUM
RECONCILIATION
BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan ISRAEL
Bronze
THEATRE COMMERCIALS
THEATER AAN DE STROOM
THEATRE
FAMOUS BRUSSELS BELGIUM
Silver
LETTER TO THE BLIND GOVERNMENT
NATIONAL ASSEMBLY OF DISABLED PEOPLE OF UKRAINE (NAPDU)
BRAILLE CHILDREN'S BOOKS
TALAN GROUP Kiev UKRAINE PLEON TALAN
Kiev
UKRAINE
Short List
THE FADING NEWS
RADIKAL
NEWSPAPER
TBWA\ISTANBUL TURKEY
Bronze
A05 MEDIA RELATIONS
DACIA SPONSOR DAY
DACIA - RENAULT
DACIA
PUBLICIS CONSULTANTS ITALIA Milan ITALY PUBLICIS CONSULTANTS ITALIA
Milan
ITALY
Silver
ABORTIONTRAVEL
CELEM (EUROPEAN WOMEN'S LOBBY)
SPANISH COORDINATION FOR THE EUROPEAN WOMEN'S LOBBY
DDB SPAIN Madrid SPAIN QMS
Madrid
SPAIN
Bronze
OPERATION HUNGER
ACTIONAID ITALIA ONLUS
ACTIONAID
OGILVY & MATHER Milan ITALY INC ISTITUTO NAZIONALE PER LA COMUNICAZIONE
ROME
ITALY
Bronze
DO IT FOR DENMARK
SPIES TRAVELS
TRAVELS AND HOLIDAY
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK RADIUS KOMMUNKATION
Copenhagen
DENMARK
Bronze
ANGRY GERMANS
ADVOCARD
INSURANCE
THJNK Hamburg GERMANY
Short List
A06 EVENTS & EXPERIENTIAL (INCL. STUNTS)
AN AUCTION BASED ON EMOTIONS
ORREFORS KOSTA BODA
GLASS ART/GLASSWARE
ELLERMORE Göteborg SWEDEN WESTGARDH KOMMUNIKATION
Goteborg
SWEDEN
Bronze
ABORTIONTRAVEL
CELEM (EUROPEAN WOMEN'S LOBBY)
SPANISH COORDINATION FOR THE EUROPEAN WOMEN'S LOBBY
DDB SPAIN Madrid SPAIN QMS
Madrid
SPAIN
Silver
FLY WITH US
AVINOR
STATE OWNED AIRPORT OPERATOR
CREUNA Oslo NORWAY
Bronze
WENT TOO FAST. GONE TOO SOON.
BELGIAN ROAD SAFETY INSTITUTE - IBSR/BIVV
ROAD SAFETY
20SOMETHING Brussels BELGIUM
Silver
FIRST CONCERT
VODAFONE
VODAFONE FIRSTS
BLYDE Amsterdam THE NETHERLANDS
Short List
VOILA MA SUISSE
MAZDA (SUISSE)
CAR
JWT/FABRIKANT Zurich SWITZERLAND EDELMAN
Zurich
SWITZERLAND
Bronze
PAY PER LAUGH
TEATRENEU
PAY PER LAUGH
THE CYRANOS McCANN Barcelona SPAIN
Silver
WATCH YOUR (GL)ASS
TIME-OUT
RAPE-DRUG AWARENESS WEEK
ZENITHOPTIMEDIA Ramat Gan ISRAEL KARVAT & WEISS
Tel-Aviv
ISRAEL
Bronze
A07 CELEBRITY ENDORSEMENT
THE EXPERIMENT
HEINEKEN INTERNATIONAL
HEINEKEN
PUBLICIS ITALY Milan ITALY EDELMAN
London
UNITED KINGDOM
Bronze
A08 SPONSORSHIP
DACIA SPONSOR DAY
RENAULT ITALIA
DACIA
PUBLICIS ITALY Milan ITALY PUBLICIS CONSULTANTS ITALIA
Milan
ITALY
Gold
A09 LAUNCH OR RE-LAUNCH
LIVING WITH LAG
UMEÅ ENERGI/UME.NET
FIBER BROADBAND PROVIDER
ANR BBDO Stockholm SWEDEN
Short List
INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ
INTERMARCHÉ
MARCEL Paris FRANCE
Short List
A10 BRAND VOICE (INCL. STRATEGIC STORYTELLING)
DEMOCREATIVITY
VISIT SWEDEN, BUSINESS SWEDEN AND SWEDISH INSTITUTE
SWEDEN AS A NATION
PRIME Stockholm SWEDEN PRIME
Stockholm
SWEDEN
Short List
#LIKEAGIRL
P&G
FEMCARE PRODUCT
MSLGROUP London UNITED KINGDOM MSLGROUP
London
MSLGROUP
New York
UNITED KINGDOM
USA
Grand Prix
B01 FAST MOVING CONSUMER GOODS
#SELFEYE
MAX FACTOR
COSMETICS
KETCHUM London UNITED KINGDOM KETCHUM
London
UNITED KINGDOM
Bronze
B03 CONSUMER SERVICES
SCANDIC TO GO
SCANDIC HOTELS
HOTELS
PRIME Stockholm SWEDEN PRIME
Stockholm
SWEDEN
Bronze
ANGRY GERMANS
ADVOCARD
INSURANCE
THJNK Hamburg GERMANY
Short List
TAXI TRAILS
TAXI STOCKHOLM
TAXI TRAILS
KING Stockholm SWEDEN
Short List
B04 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
IF ONLY FOR A SECOND
MIMI FOUNDATION
CANCER SUPPORT AND WELLBEING CENTER
LEO BURNETT FRANCE Paris FRANCE
Short List
WENT TOO FAST. GONE TOO SOON.
BELGIAN ROAD SAFETY INSTITUTE - IBSR/BIVV
ROAD SAFETY
20SOMETHING Brussels BELGIUM
Bronze
GIVE BLOOD. GIVE POWER. CHAMPIONS FOR CHILDREN
GERMAN RED CROSS
BLOOD DONATION
JUNG von MATT Hamburg GERMANY
Short List
WOULD YOU ANSWER THIS SUICIDE CALL?
ZELFMOORDLIJN
VOLUNTEERS RECRUITMENT
OGILVY GROUP Brussels BELGIUM OGILVY PUBLIC RELATIONS
Brussels
BELGIUM
Short List
TOO YOUNG FOR THE MOVIE. OLD ENOUGH FOR MARRIAGE.
PLAN INTERNATIONAL
CHILDREN'S DEVELOPMENT ORGANISATION
DUVAL GUILLAUME Antwerp BELGIUM
Short List
C01 USE OF DIGITAL IN A PR CAMPAIGN
FLY WITH US
AVINOR
STATE OWNED AIRPORT OPERATOR
CREUNA Oslo NORWAY
Short List
TRANSAVIA EBAY
TRANSAVIA.COM
AIRLINE COMPANY
LES GAULOIS Puteaux FRANCE
Silver
DON'T GOOGLE IT
CEBAM
HEALTH SITE
DDB BRUSSELS BELGIUM
Short List
C02 USE OF SOCIAL IN A PR CAMPAIGN
#LASTSELFIE
WWF DENMARK & WWF TURKEY
WWF
41?29! Istanbul TURKEY
Short List
LIVING WITH LAG
UMEÅ ENERGI/UME.NET
FIBER BROADBAND PROVIDER
ANR BBDO Stockholm SWEDEN
Bronze
#LIKEAGIRL
P&G
FEMCARE PRODUCT
MSLGROUP London UNITED KINGDOM MSLGROUP
London
MSLGROUP
New York
UNITED KINGDOM
USA
Gold
#SHOOTTHECOOKIES
McVITIE'S
McVITIE’S BISCUITS
FRED & FARID GROUP Paris FRANCE
Short List
GHITA, THE SOCIAL SHEPHERD
VODAFONE ROMANIA
TELECOM
McCANN ERICKSON ROMANIA Bucharest ROMANIA
Gold
THE PEANUT EXPERIMENT
RADIO 1
RADIO 1 - THE WEEK OF EDUCATION
MORTIERBRIGADE Brussels BELGIUM
Bronze
D01 INTEGRATED CAMPAIGN LED BY PR
GIVE BLOOD. GIVE POWER. CHAMPIONS FOR CHILDREN
GERMAN RED CROSS
BLOOD DONATION
JUNG von MATT Hamburg GERMANY
Short List
FIRST CONCERT
VODAFONE
VODAFONE FIRST CONCERT
BLYDE Amsterdam THE NETHERLANDS
Short List
#LIKEAGIRL
P&G
FEMCARE PRODUCT
MSLGROUP London UNITED KINGDOM MSLGROUP
London
MSLGROUP
New York
UNITED KINGDOM
USA
Gold
A PLANET THAT CALLS FOR A CHANGE
BLOCKET
ONLINE CLASSIFIEDS
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
Short List
D02 COSTS/CREATIVE PERFORMANCE PR CAMPAIGN
LIVING WITH LAG
UMEÅ ENERGI/UME.NET
FIBER BROADBAND PROVIDER
ANR BBDO Stockholm SWEDEN
Short List
BLACKMAILING LAWYERS
ORDE VAN VLAAMSE BALIES
FLEMISH LAWYERS ASSOCIATION
FAMOUS BRUSSELS BELGIUM
Bronze