Winners & Shortlists

CASE FILM BULLSH*T BINGO

TitleCASE FILM BULLSH*T BINGO
BrandDDB GROUP
Product/ServiceGAME
Category C01. USE OF DIGITAL IN A PR CAMPAIGN
Entrant Company DDB GERMANY DÜSSELDORF, GERMANY
Advertising Agency DDB GERMANY DÜSSELDORF, GERMANY
Credits
Name Company Position
Eric Schoeffler DDB Group Gmbh Cco
Dennis May DDB Group Gmbh Managing Director Creative
Jan Propach/Alexander Hansen DDB Group Gmbh Creative Director
Suellen Lopes Oliveira DDB Group Gmbh Art Director
Jane Gapon DDB Group Gmbh Copywriter
Nora Hetzelt DDB Group Gmbh Project Manager
Lutz Brucher DDB Group Gmbh Agency Producer
Patrick They DDB Group Gmbh Illustrator
Martin Basam/Jochen Becker Pirates 'n Paradise Editor
Media Monks BV Programmer
Media Monks BV Digital Production
Studio Funk Sound Studio
Timo Kockmeyer Studio Funk Sound Editor

The Campaign

“For the first time ever...” Well not exactly. Case films are bursting at the seams with bullshit phrases. By abusing these phrases the advertising creatives lose the audiences’ attention. We at DDB wanted to join the debate about the relevance and quality of the industry’s creative work. A great place to start is at award shows, where we’re supposed to be presenting the industry’s best work yet there’s still too much BS. We believe that there’s no need to fluff up case films that present good ideas. Since everyone at the festival will have a smart phone we made the Case Film Bullshit Bingo app. Thus making it easy and fun for juries and creatives at the festival to play the bullshit bingo game while they watch case film after case film. And if the juries start using the app and sharing it as they are judging at the festival, other people will start using the app. We believe that in order to change people’s behaviour, in this case get them to stop using cliché phrases, it should be done in a fun way. So far we’ve had around 2,000 downloads and the app has been mentioned on several blogs. However, once the juries start using the app our campaign will kick off. Thus, hopefully as a consequence of this app, in the future there is no need to play the Case Film Bullshit Bingo game.

The Brief

Advertising is all about attention and if our creative work is overflowing with BS phrases then we tend to lose the audiences’ attention, because our work loses relevance. And since award shows are supposed be the crème de la crème of the present day advertising world, it’s sad to see that work full of fluff. So we wondered if we could do something to try and change this, because we believe that good work doesn’t need to be fluffed up.

Results

So far we’ve had around 2,000 downloads and the app has been mentioned on several blogs. However the best time to use this app is at advertising festivals, because part of our target audience are the jury members. And if all the jury members start using the app and sharing it, the results will be much bigger. Thus, hopefully as a consequence of this app, in the future there is no need to play the Case Film Bullshit Bingo game.

Execution

If the juries start using the app and playing the game, then hopefully they will start sharing their results, which should influence the other creatives at the festival. And if they share their bullshit fun, other creatives who didn’t attend the festival might start using the app and this could continue until there are no more bullshit phrases to spot, and then there is no need to use app the anymore.

The Situation

The time and place where the most BS is obvious in case films is during advertising festivals. Making the juries and the creatives our target audience and the festivals the perfect place for our idea to be implemented.

The Strategy

By making a mobile game out of spotting the bullshit phrases in case films we at DDB wanted to give bored jury members something entertaining to do while they watch case film after case film. Since the jury members have a lot of followers across a variety of social media sites, we hope once they start sharing their results and competing with one another, that this will influence the creatives at the festival to use the app.