Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A04 HOME APPLIANCES & FURNISHINGS, ELECTRONICS & AUDIO-VISUAL
BLUE SHIRT
ELECTROLUX HAUSGERÄTE / AEG PROSTEAM
DDB GROUP GERMANY Berlin GERMANY
RED BLOUSE
ELECTROLUX HAUSGERÄTE / AEG PROSTEAM
DDB GROUP GERMANY Berlin GERMANY
CHEESE
ZWILLING J. A. HENCKELS / HOME APPLIANCE & FURNISHINGS
HEREZIE Paris FRANCE
Gold
SALMON
ZWILLING J. A. HENCKELS / HOME APPLIANCE & FURNISHINGS
HEREZIE Paris FRANCE
Gold
WATERMELON
ZWILLING J. A. HENCKELS / HOME APPLIANCE & FURNISHINGS
HEREZIE Paris FRANCE
Gold
BOSCHHHH
BOSCH / BOSCH RELAXX'X PROSILENCE
BBDO BELGIUM Brussels BELGIUM
RELAXING AT THE TOUCH OF A BUTTON
HANSGROHE SE / RAINDANCE SELECT E120
KOLLE REBBE Hamburg GERMANY
STRONG AT THE TOUCH OF A BUTTON
HANSGROHE SE / RAINDANCE SELECT E120
KOLLE REBBE Hamburg GERMANY
LIPS
STIHL / GARDEN TOOLS
PUBLICIS CONSEIL Paris FRANCE
A05 COSMETICS & BEAUTY, TOILETRIES & PHARMACY
SCISSOR
SCHWARZKOPF - HENKEL BEAUTY CARE / HAIR COSMETICS
TBWA\GERMANY Düsseldorf GERMANY
SUSPENDERS
SCHWARZKOPF - HENKEL BEAUTY CARE / HAIR COSMETICS
TBWA\GERMANY Düsseldorf GERMANY
YOUNG COUPLE
RECKITT BENCKISER / DUREX PLAY GEL
HAVAS WORLDWIDE ISTANBUL TURKEY
SINGLE
RECKITT BENCKISER / DUREX PLAY GEL
HAVAS WORLDWIDE ISTANBUL TURKEY
OLD COUPLE
RECKITT BENCKISER / DUREX PLAY GEL
HAVAS WORLDWIDE ISTANBUL TURKEY
BALD
VICHY - L'OREAL / NEOGENIC ANTI-HAIRLOSS
TBWA\ESPAÑA Madrid SPAIN
MEET THE PARENTS
CORPORATIVO L’ORÉAL MÉXICO / RADIANCE CAFFEINE EYE ROLL-ON FOR MEN
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
Bronze
JOB INTERVIEW
CORPORATIVO L’ORÉAL MÉXICO / RADIANCE CAFFEINE EYE ROLL-ON FOR MEN
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
Bronze
BABYSITTER
CORPORATIVO L’ORÉAL MÉXICO / RADIANCE CAFFEINE EYE ROLL-ON FOR MEN
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
Bronze
BED
BIO-STRATH / VEGETABLE ELIXIR
HAVAS WORLDWIDE Zürich SWITZERLAND
WARDROBE
BIO-STRATH / VEGETABLE ELIXIR
HAVAS WORLDWIDE Zürich SWITZERLAND
NO WHITE MARKS
UNILEVER / SURE
DLKW LOWE London UNITED KINGDOM
GAS STATION
SANOFI-AVENTIS (SWITZERLAND) / HAY FEWER MEDICATION
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
BACKSTREET
SANOFI-AVENTIS (SWITZERLAND) / HAY FEWER MEDICATION
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
RAILWAY STATION
SANOFI-AVENTIS (SWITZERLAND) / HAY FEWER MEDICATION
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
THE TOP-OF-MIND-WORD PUZZLE
STADAVITA / EUNOVA
INITIATIVE MEDIA Hamburg GERMANY
MOTHER TERESA
SIGMA TAU / NILAXIA
PUBLICIS ITALY Milan ITALY
BUDDHA
SIGMA TAU / NILAXIA
PUBLICIS ITALY Milan ITALY
A06 CLOTHING, FOOTWEAR & ACCESSORIES
SUBWAY
RAY-BAN / RAY-BAN
MARCEL Paris FRANCE
COP
RAY-BAN / RAY-BAN
MARCEL Paris FRANCE
MOSHPIT
RAY-BAN / RAY-BAN
MARCEL Paris FRANCE
SEXSHOP
RAY-BAN / RAY-BAN
MARCEL Paris FRANCE
NAKED MODEL
RAY-BAN / RAY-BAN
MARCEL Paris FRANCE
PAN
SEE CONCEPT / GLASSES
HAVAS WORLDWIDE PARIS FRANCE
BASEBALL BAT
SEE CONCEPT / GLASSES
HAVAS WORLDWIDE PARIS FRANCE
RUGBY
1BAG1MATCH / BAGS
HAVAS WORLDWIDE PARIS FRANCE
Bronze
AMERICAN FOOTBALL
1BAG1MATCH / BAGS
HAVAS WORLDWIDE PARIS FRANCE
Bronze
SOCCER
1BAG1MATCH / BAGS
HAVAS WORLDWIDE PARIS FRANCE
Bronze
BLUE MOCCASIN MEN
MAX SHOES / MAX SHOES
JUNG von MATT/LIMMAT Zürich SWITZERLAND
GRAY ANKLE BOOT WOMEN
MAX SHOES / MAX SHOES
JUNG von MATT/LIMMAT Zürich SWITZERLAND
BROWN SEMI BROGUE MEN
MAX SHOES / MAX SHOES
JUNG von MATT/LIMMAT Zürich SWITZERLAND
GOLD SANDALS WOMEN
MAX SHOES / MAX SHOES
JUNG von MATT/LIMMAT Zürich SWITZERLAND
CAMEL BOOT WOMEN
MAX SHOES / MAX SHOES
JUNG von MATT/LIMMAT Zürich SWITZERLAND
STEPHANIE
DELTA / PUSH UP BRA
ACW GREY TEL AVIV ISRAEL
BRENDA
DELTA / PUSH UP BRA
ACW GREY TEL AVIV ISRAEL
CAROLINE
DELTA / PUSH UP BRA
ACW GREY TEL AVIV ISRAEL
A07 MISCELLANEOUS
PROPLAN - DIG TO CHINA
OSEM – NESTLÈ NPP / PET FOOD
McCANN ISRAEL Tel Aviv ISRAEL
NORBERT
MARS / PEDIGREE
BBDO BERLIN GERMANY
Short List
WILSON
MARS / PEDIGREE
BBDO BERLIN GERMANY
Silver
SANDRA
MARS / PEDIGREE
BBDO BERLIN GERMANY
Short List
DOG FAT PANTS
JARDILAND / 'LIGHT' DOG BISCUITS
ROSAPARK Paris FRANCE