Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A08 CARS & AUTOMOTIVE SERVICES
CITY
DAIMLER MBVD / SMART FORTWO ELECTRIC DRIVE
BBDO GERMANY Düsseldorf GERMANY
Short List
TRAFFIC JAM
DAIMLER MBVD / SMART FORTWO ELECTRIC DRIVE
BBDO GERMANY Düsseldorf GERMANY
Short List
CONSTRUCTION SITE
DAIMLER MBVD / SMART FORTWO ELECTRIC DRIVE
BBDO GERMANY Düsseldorf GERMANY
OFFROAD
SUZUKI / SUZUKI GRAND VITARA
FCB Istanbul TURKEY
TOWN
SUZUKI / SUZUKI GRAND VITARA
FCB Istanbul TURKEY
SMART PARKING
MERCEDES-BENZ ÖSTERREICH / SMART
JUNG von MATT Hamburg GERMANY
HIGHLANDS
CJSC CHRYSLER RUS / JEEP
LEO BURNETT MOSCOW RUSSIA
SAHARA
CJSC CHRYSLER RUS / JEEP
LEO BURNETT MOSCOW RUSSIA
SNOW
CJSC CHRYSLER RUS / JEEP
LEO BURNETT MOSCOW RUSSIA
VOLTSWAGEN
VOLKSWAGEN NORWAY / VOLKSWAGEN
TRY/APT/POL Oslo NORWAY
FISHBOWL
VOLKSWAGEN NORWAY / VOLKSWAGEN TRAFFIC SIGN RECOGNITION
TRY/APT/POL Oslo NORWAY
STICK
VOLKSWAGEN NORWAY / VOLKSWAGEN TRAFFIC SIGN RECOGNITION
TRY/APT/POL Oslo NORWAY
4MOTION JACK-HAMMER
VOLKSWAGEN AG NUTZFAHRZEUGE / VOLKSWAGEN ALLRADANTRIEB 4MOTION
GRABARZ & PARTNER Hamburg GERMANY
4MOTION CHAIN SAW
VOLKSWAGEN AG NUTZFAHRZEUGE / VOLKSWAGEN ALLRADANTRIEB 4MOTION
GRABARZ & PARTNER Hamburg GERMANY
4MOTION CIRCULAR SAW BENCH
VOLKSWAGEN AG NUTZFAHRZEUGE / VOLKSWAGEN ALLRADANTRIEB 4MOTION
GRABARZ & PARTNER Hamburg GERMANY
CITY
VOLKSWAGEN / VOLKSWAGEN DRIVER ALERT SYSTEM
GRABARZ & PARTNER Hamburg GERMANY
HIGHWAY
VOLKSWAGEN / VOLKSWAGEN DRIVER ALERT SYSTEM
GRABARZ & PARTNER Hamburg GERMANY
COUNTRYSIDE
VOLKSWAGEN / VOLKSWAGEN DRIVER ALERT SYSTEM
GRABARZ & PARTNER Hamburg GERMANY
CARS
VOLVO CARS BELGIUM / CARS
BBDO BELGIUM Brussels BELGIUM
CHILD
VOLVO CARS BELGIUM / CARS
BBDO BELGIUM Brussels BELGIUM
CYCLIST
VOLVO CARS BELGIUM / CARS
BBDO BELGIUM Brussels BELGIUM
OPTICAL ILLUSION
DELEK MOTORS / FORD EXPLORER
BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan ISRAEL
911 REAR HORSEPOWER 1
PORSCHE (CHINA) MOTORS / 911
FRED & FARID GROUP Paris FRANCE
Short List
911 REAR HORSEPOWER 2
PORSCHE (CHINA) MOTORS / 911
FRED & FARID GROUP Paris FRANCE
Short List
911 REAR HORSEPOWER 3
PORSCHE (CHINA) MOTORS / 911
FRED & FARID GROUP Paris FRANCE
Short List
PIG
VOLKSWAGEN / FATIGUE DETECTION
DDB GROUP GERMANY Berlin GERMANY
SINGER
VOLKSWAGEN / FATIGUE DETECTION
DDB GROUP GERMANY Berlin GERMANY
HAMMER
VOLKSWAGEN / FATIGUE DETECTION
DDB GROUP GERMANY Berlin GERMANY
BIRTHDAY
VOLKSWAGEN / DYNAMIC LIGHT ASSIST
DDB GROUP GERMANY Berlin GERMANY
DENTIST
VOLKSWAGEN / DYNAMIC LIGHT ASSIST
DDB GROUP GERMANY Berlin GERMANY
CANDLE LIGHT DINNER
VOLKSWAGEN / DYNAMIC LIGHT ASSIST
DDB GROUP GERMANY Berlin GERMANY
CITY AND COUNTRY
MAZDA / CAR BRAND
HALBYE KAAG JWT Copenhagen DENMARK
ORCS AND ELVES
MAZDA / CAR BRAND
HALBYE KAAG JWT Copenhagen DENMARK
STUNTBIKE
AUDI / AUDI TT RS
THJNK Hamburg GERMANY
HUMAN CANNONBALL
AUDI / AUDI TT RS
THJNK Hamburg GERMANY
SUPERHERO
AUDI / AUDI TT RS
THJNK Hamburg GERMANY
BALL & GARAGE
AUDI / PARKING SYSTEM ADVANCED WITH REVERSING CAMERA
THJNK Hamburg GERMANY
DOG & WALL
AUDI / PARKING SYSTEM ADVANCED WITH REVERSING CAMERA
THJNK Hamburg GERMANY
HYDRANT & TRANSPORTER
AUDI / PARKING SYSTEM ADVANCED WITH REVERSING CAMERA
THJNK Hamburg GERMANY
ESCAPE THE CITY
VOLKSWAGEN / VOLKSWAGEN TIGUAN
NAVIGATOR DDB Moscow RUSSIA
TURN THE OFF ROAD ON
VOLKSWAGEN / VOLKSWAGEN TIGUAN
NAVIGATOR DDB Moscow RUSSIA
WOLVES
VOLKSWAGEN / VOLKSWAGEN TIGUAN
NAVIGATOR DDB Moscow RUSSIA
LIONS
VOLKSWAGEN / VOLKSWAGEN TIGUAN
NAVIGATOR DDB Moscow RUSSIA
SWIMMER
GOODYEAR DUNLOP / TYRES
LEO BURNETT FRANKFURT GERMANY
ESKIMO
GOODYEAR DUNLOP / TYRES
LEO BURNETT FRANKFURT GERMANY
FAKIR
GOODYEAR DUNLOP / TYRES
LEO BURNETT FRANKFURT GERMANY
A09 RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
TABLECLOTH.AUTUMN
MORTON INVEST / REAL ESTATE
MEDIA-STORM ADVERTISING Moscow RUSSIA
TABLECLOTH.WINTER
MORTON INVEST / REAL ESTATE
MEDIA-STORM ADVERTISING Moscow RUSSIA
SCRIMPING VALENTINES
CARPHONE WAREHOUSE / CARPHONE WAREHOUSE
CHI & PARTNERS London UNITED KINGDOM
SHIRT
HARVEY NICHOLS / SPRING/SUMMER 14 SALE
ADAM&EVEDDB London UNITED KINGDOM
Short List