| Title | THE AMAZING STREET HACK |
| Brand | UBISOFT |
| Product/Service | UBISOFT WATCHDOGS |
| Category |
A01. USE OF PROMOTIONAL STUNTS/ LIVE ADVERTISING/ LIVE SHOWS / CONCERTS & FESTIVALS |
|
Entrant Company
|
BETC Paris, FRANCE
|
|
Advertising Agency
|
BETC Paris, FRANCE
|
|
Production Company
|
RITA FILMS Paris, FRANCE
|
Credits
| Stephane Xiberras |
BETC |
Executive Creative Director |
| Benjamin Le Breton |
BETC |
Art Director |
| Arnaud Assouline |
BETC |
Copywriter |
| Michel Teicher |
RITA FILMS |
Executive Producer |
| Antoine Coucoureux |
BETC |
Assistant Ad |
| Cecilia Verheyden |
|
Director |
| Jean/Charles Caboche/Tiphaine Du Plessis/Thomas Boutte/Damien Clanet |
BETC |
Agency Management |
| Guillaume Carmona/Lionel Hiller/Sophie Blandin/Christophe Malarmey/Pierre Miazga |
Ubisoft |
Brand Management |
|
The |
Sound Production |
The Brief
Boost awareness of the Watch_Dogs game to a more mainstream audience, by entertaining them. We
created a stunt that shows people living the Watch_Dogs experience in real life.
The insight is What if you really had the power to control an entire city with your smartphone?
Describe how the promotion developed from concept to implementation
The video game Watch_Dogs is realistic, treating a contemporary feeling, that we can control
everything from a smartphone. People can live the experience of controlling an entire city, with the
good, and the bad consequences
Describe the success of the promotion with both client and consumer including some quantifiable results
Over 16 million views
High levels of earned media
Over 230 000 shares on social networks
Explain why the method of promotion was most relevant to the product or service
The stunt lets people experience the power of Aiden Pearce in real life: controlling an entire city with your smartphone.