Winners & Shortlists

2014 Promo & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 USE OF PROMOTIONAL STUNTS/ LIVE ADVERTISING/ LIVE SHOWS / CONCERTS & FESTIVALS
THE AMAZING STREET HACK
UBISOFT
UBISOFT WATCHDOGS
BETC Paris FRANCE
Short List
THEATRE COMMERCIALS
THEATER AAN DE STROOM
THEATRE
FAMOUS BRUSSELS BELGIUM
Short List
FUCK THE POOR
THE PILION TRUST
YOUTH HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
Silver
SCANDIC TO GO
SCANDIC HOTELS
HOTELS
PRIME Stockholm SWEDEN
Short List
MANNEQUINS
PRO INFIRMIS
PRO INFIRMIS
JUNG von MATT/LIMMAT Zürich SWITZERLAND
Bronze
BOSSE'S MILK
LIDL DISCOUNT SUPERMARKETS
SUPERMARKET
INGO Stockholm SWEDEN
Short List
UNCENSORED ARTICLES MADE IN CHINA
HUMO MAGAZINE
HUMO MAGAZINE
MORTIERBRIGADE Brussels BELGIUM
Bronze
MESSAGE IN A BUBBLE
E. BREUNINGER
B BY M. MICALLEF
JUNG von MATT Stuttgart GERMANY
Short List
TROJAN MAILING
DHL
POSTAL DELIVERY
JUNG von MATT Stuttgart GERMANY
Silver
STREET STORIES
DEPAUL UK
HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
Short List
DEFYING DEATH VALLEY
DAIMLER
MERCEDES-BENZ B-KLASSE F-CELL/F-CELL TECHNOLOGIE
JUNG von MATT Hamburg GERMANY
Short List
COW-MARATHON
BIO SUISSE
SWISS ORGANIC PRODUCERS ASSOCIATION
LEO BURNETT SCHWEIZ Zürich SWITZERLAND
Short List
D ROSE JUMP ROSE
ADIDAS
ADIDAS 3.5 BASKETBALL SHOES
TBWA\LONDON UNITED KINGDOM
Gold
A02 USE OF EXHIBITIONS AND INSTALLATIONS
THE TOMORROW PROJECT
THE PRINCE'S TRUST
TOMORROW'S STORE
CHI & PARTNERS London UNITED KINGDOM
Short List
PAY PER LAUGH
TEATRENEU
PAY PER LAUGH
THE CYRANOS McCANN Barcelona SPAIN
Silver
FLASHBACK
BERLIN TOURISMUS & KONGRESS
THE VISITBERLIN MUSEUM PASS
BBDO BERLIN GERMANY
Bronze
BLOWING IN THE WIND
APOTEK HJÄRTAT
APOLOSOPHY
ÅKESTAM HOLST Stockholm SWEDEN
Bronze
A03 USE OF MERCHANDISING/IN-STORE MARKETING
INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ
INTERMARCHÉ
MARCEL Paris FRANCE
Grand Prix
MESSAGE IN A BUBBLE
E. BREUNINGER
B BY M. MICALLEF
JUNG von MATT Stuttgart GERMANY
Short List
GUITARS NEED HEROES
4SOUND
4SOUND
ANORAK Oslo NORWAY
Short List
A04 PRODUCT LAUNCH/RE-LAUNCH/SHOPPER MARKETING
VITTEL REFRESH CAP
VITTEL - NESTLÉ WATERS
VITTEL
OGILVY FRANCE Paris FRANCE
Short List
BOSSE'S MILK
LIDL DISCOUNT SUPERMARKETS
SUPERMARKET
INGO Stockholm SWEDEN
Silver
INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ
INTERMARCHÉ
MARCEL Paris FRANCE
Silver
MINI KIOSK
COCA-COLA GERMANY
COCA-COLA MINI CAN 0.15L
OGILVY GERMANY Frankfurt GERMANY
Short List
TEST DRIVE CUBE
AUDI
AUDI A8
PHILIPP UND KEUNTJE Hamburg GERMANY
Bronze
A06 USE OF PRINT OR STANDARD OUTDOOR IN A PROMOTIONAL CAMPAIGN
RENOVATED BILLBOARDS
OBI & CO. DEUTSCHLAND
DIY STORE
JUNG von MATT Hamburg GERMANY
Short List
A07 USE OF DIGITAL IN A PROMOTIONAL CAMPAIGN
LIVING WITH LAG
UMEÅ ENERGI/UME.NET
FIBER BROADBAND PROVIDER
ANR BBDO Stockholm SWEDEN
Short List
TRANSAVIA EBAY
TRANSAVIA.COM
AIRLINE COMPANY
LES GAULOIS Puteaux FRANCE
Short List
DO IT FOR DENMARK
SPIES TRAVELS
TRAVELS AND HOLIDAY
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK
Short List
#LIKEAGIRL
P&G
ALWAYS
LEO BURNETT LONDON UNITED KINGDOM
Short List
ARE YOU KLAUS-HEIDI?
LUFTHANSA
AIRLINE TICKETS
DDB STOCKHOLM SWEDEN
Short List
A TRIP OUT TO SEA
GUY COTTEN
MARINE SECURITY GEAR / LIFEJACKETS
CLM BBDO Boulogne-Billancourt FRANCE
Bronze
DON'T GOOGLE IT
CEBAM
HEALTH SITE
DDB BRUSSELS BELGIUM
Silver
REAL LIFE POWERED BY STREET VIEW
ALLIANZ
ALL PRODUCTS
FIGHTING FISH Clichy FRANCE
Silver
A08 OTHER DIGITAL SOLUTIONS IN A PROMOTIONAL CAMPAIGN
SHOWROOM AT HOME
IKEA
IKEA
McCANN COPENHAGEN DENMARK
Short List
THE SOCIAL SWIPE
BISCHÖFLICHES HILFSWERK MISEREOR
DONATIONS
KOLLE REBBE Hamburg GERMANY
Silver
BLOWING IN THE WIND
APOTEK HJÄRTAT
APOLOSOPHY
ÅKESTAM HOLST Stockholm SWEDEN
Short List
A09 USE OF SOCIAL IN A PROMOTIONAL CAMPAIGN
TRY MY HYBRID
TOYOTA
HYBRIDS
SAATCHI & SAATCHI Oslo NORWAY
Silver
FRIEND COMPASS
MOMONDO GROUP
TRAVEL COMPARISON WEBSITE / TRAVEL SEARCH ENGINE
McCANN LONDON UNITED KINGDOM
Short List
B01 FAST MOVING CONSUMER GOODS (INCL. ALCOHOLIC & NON-ALCOHOLIC DRINKS)
VITTEL REFRESH CAP
VITTEL - NESTLÉ WATERS
VITTEL
OGILVY FRANCE Paris FRANCE
Short List
WRAPPING PAPER
THE COCA-COLA COMPANY
COCA-COLA
DUVAL GUILLAUME Antwerp BELGIUM
Short List
BLOWING IN THE WIND
APOTEK HJÄRTAT
APOLOSOPHY
ÅKESTAM HOLST Stockholm SWEDEN
Bronze
B02 CARS & AUTOMOTIVE SERVICES
SMART DJ
DAIMLER MBVD
SMART FORTWO ELECTRIC DRIVE
BBDO BERLIN GERMANY
Bronze
TEST DRIVE CUBE
AUDI
AUDI A8
PHILIPP UND KEUNTJE Hamburg GERMANY
Bronze
B04 TRAVEL, LEISURE & RETAIL (INCL. E-COMMERCE & RESTAURANTS)
PAY PER LAUGH
TEATRENEU
PAY PER LAUGH
THE CYRANOS McCANN Barcelona SPAIN
Short List
DO IT FOR DENMARK
SPIES TRAVELS
TRAVELS AND HOLIDAY
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK
Bronze
SCANDIC TO GO
SCANDIC HOTELS
HOTELS
PRIME Stockholm SWEDEN
Short List
RENOVATED BILLBOARDS
OBI & CO. DEUTSCHLAND
DIY STORE
JUNG von MATT Hamburg GERMANY
Bronze
ARE YOU KLAUS-HEIDI?
LUFTHANSA
AIRLINE TICKETS
DDB STOCKHOLM SWEDEN
Bronze
BOSSE'S MILK
LIDL DISCOUNT SUPERMARKETS
SUPERMARKET
INGO Stockholm SWEDEN
Bronze
INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ
INTERMARCHÉ
MARCEL Paris FRANCE
Silver
SORRY I SPENT IT ON MYSELF
HARVEY NICHOLS
HARVEY NICHOLS
ADAM&EVEDDB London UNITED KINGDOM
Gold
BOL.COM ONLINE SIGNING SESSION
BOL.COM
BOOKS
DDB BRUSSELS BELGIUM
Short List
FLASHBACK
BERLIN TOURISMUS & KONGRESS
THE VISITBERLIN MUSEUM PASS
BBDO BERLIN GERMANY
Short List
B05 FINANCIAL SERVICES, COMMERCIAL PUBLIC SERVICES, BUSINESS PRODUCTS & SERVICES
RSCA ANDERLECHT SUPPORTS SMALL BUSINESSES
BNP PARIBAS FORTIS
BANK
PUBLICIS BRUSSELS BELGIUM
Short List
B06 PUBLICATIONS & MEDIA
DEBATTLE
SVERIGES RADIO
SWEDISH NATIONAL RADIO
CP+B Gothenburg SWEDEN
Short List
UNCENSORED ARTICLES MADE IN CHINA
HUMO MAGAZINE
HUMO MAGAZINE
MORTIERBRIGADE Brussels BELGIUM
Silver
B07 CORPORATE IMAGE & INFORMATION
SAMSUNG SMART BIKE
SAMSUNG ELECTRONICS ITALY
SAMSUNG CONSUMER ELECTRONICS
LEO BURNETT Milan ITALY
Short List
#LIKEAGIRL
P&G
ALWAYS
LEO BURNETT LONDON UNITED KINGDOM
Gold
THE PAPER SKIN
FEDRIGONI GERMANY
FEDRIGONI FINE PAPER
GEOMETRY GLOBAL GERMANY Berlin GERMANY
Short List
DON'T GOOGLE IT
CEBAM
HEALTH SITE
DDB BRUSSELS BELGIUM
Silver
B08 CHARITIES, FUNDRAISING, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
FUCK THE POOR
THE PILION TRUST
YOUTH HOMELESSNESS CHARITY
PUBLICIS LONDON UNITED KINGDOM
Silver
MANNEQUINS
PRO INFIRMIS
PRO INFIRMIS
JUNG von MATT/LIMMAT Zürich SWITZERLAND
Bronze
CLICK & DRAG & DONATE & REBUILD
CONSORTIUM 1212
HAIYAN
MORTIERBRIGADE Brussels BELGIUM
Short List
THE SOCIAL SWIPE
BISCHÖFLICHES HILFSWERK MISEREOR
DONATIONS
KOLLE REBBE Hamburg GERMANY
Short List
C01 INTEGRATED CAMPAIGN LED BY PROMO & ACTIVATION
DO IT FOR DENMARK
SPIES TRAVELS
TRAVELS AND HOLIDAY
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK
Short List
IF ONLY FOR A SECOND
MIMI FOUNDATION
CANCER SUPPORT AND WELLBEING CENTER
LEO BURNETT FRANCE Paris FRANCE
Short List
SORRY I SPENT IT ON MYSELF
HARVEY NICHOLS
HARVEY NICHOLS
ADAM&EVEDDB London UNITED KINGDOM
Gold