Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
Award
|
A01 USE OF PROMOTIONAL STUNTS/ LIVE ADVERTISING/ LIVE SHOWS / CONCERTS & FESTIVALS
|
D ROSE JUMP ROSE
ADIDAS
ADIDAS 3.5 BASKETBALL SHOES |
TBWA\LONDON
|
UNITED KINGDOM |
|
|
Gold
|
STREET STORIES
DEPAUL UK
HOMELESSNESS CHARITY |
PUBLICIS LONDON
|
UNITED KINGDOM |
|
|
Short List |
FUCK THE POOR
THE PILION TRUST
YOUTH HOMELESSNESS CHARITY |
PUBLICIS LONDON
|
UNITED KINGDOM |
|
|
Silver
|
SCANDIC TO GO
SCANDIC HOTELS
HOTELS |
PRIME Stockholm
|
SWEDEN |
|
|
Short List |
UNCENSORED ARTICLES MADE IN CHINA
HUMO MAGAZINE
HUMO MAGAZINE |
MORTIERBRIGADE Brussels
|
BELGIUM |
|
|
Bronze
|
COW-MARATHON
BIO SUISSE
SWISS ORGANIC PRODUCERS ASSOCIATION |
LEO BURNETT SCHWEIZ Zürich
|
SWITZERLAND |
|
|
Short List |
MANNEQUINS
PRO INFIRMIS
PRO INFIRMIS |
JUNG von MATT/LIMMAT Zürich
|
SWITZERLAND |
|
|
Bronze
|
DEFYING DEATH VALLEY
DAIMLER
MERCEDES-BENZ B-KLASSE F-CELL/F-CELL TECHNOLOGIE |
JUNG von MATT Hamburg
|
GERMANY |
|
|
Short List |
TROJAN MAILING
DHL
POSTAL DELIVERY |
JUNG von MATT Stuttgart
|
GERMANY |
|
|
Silver
|
MESSAGE IN A BUBBLE
E. BREUNINGER
B BY M. MICALLEF |
JUNG von MATT Stuttgart
|
GERMANY |
|
|
Short List |
BOSSE'S MILK
LIDL DISCOUNT SUPERMARKETS
SUPERMARKET |
INGO Stockholm
|
SWEDEN |
|
|
Short List |
THEATRE COMMERCIALS
THEATER AAN DE STROOM
THEATRE |
FAMOUS BRUSSELS
|
BELGIUM |
|
|
Short List |
THE AMAZING STREET HACK
UBISOFT
UBISOFT WATCHDOGS |
BETC Paris
|
FRANCE |
|
|
Short List |
A02 USE OF EXHIBITIONS AND INSTALLATIONS
|
PAY PER LAUGH
TEATRENEU
PAY PER LAUGH |
THE CYRANOS McCANN Barcelona
|
SPAIN |
|
|
Silver
|
THE TOMORROW PROJECT
THE PRINCE'S TRUST
TOMORROW'S STORE |
CHI & PARTNERS London
|
UNITED KINGDOM |
|
|
Short List |
FLASHBACK
BERLIN TOURISMUS & KONGRESS
THE VISITBERLIN MUSEUM PASS |
BBDO BERLIN
|
GERMANY |
|
|
Bronze
|
BLOWING IN THE WIND
APOTEK HJÄRTAT
APOLOSOPHY |
ÅKESTAM HOLST Stockholm
|
SWEDEN |
|
|
Bronze
|
A03 USE OF MERCHANDISING/IN-STORE MARKETING
|
INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ
INTERMARCHÉ |
MARCEL Paris
|
FRANCE |
|
|
Grand Prix
|
MESSAGE IN A BUBBLE
E. BREUNINGER
B BY M. MICALLEF |
JUNG von MATT Stuttgart
|
GERMANY |
|
|
Short List |
GUITARS NEED HEROES
4SOUND
4SOUND |
ANORAK Oslo
|
NORWAY |
|
|
Short List |
A04 PRODUCT LAUNCH/RE-LAUNCH/SHOPPER MARKETING
|
TEST DRIVE CUBE
AUDI
AUDI A8 |
PHILIPP UND KEUNTJE Hamburg
|
GERMANY |
|
|
Bronze
|
MINI KIOSK
COCA-COLA GERMANY
COCA-COLA MINI CAN 0.15L |
OGILVY GERMANY Frankfurt
|
GERMANY |
|
|
Short List |
VITTEL REFRESH CAP
VITTEL - NESTLÉ WATERS
VITTEL |
OGILVY FRANCE Paris
|
FRANCE |
|
|
Short List |
INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ
INTERMARCHÉ |
MARCEL Paris
|
FRANCE |
|
|
Silver
|
BOSSE'S MILK
LIDL DISCOUNT SUPERMARKETS
SUPERMARKET |
INGO Stockholm
|
SWEDEN |
|
|
Silver
|
A06 USE OF PRINT OR STANDARD OUTDOOR IN A PROMOTIONAL CAMPAIGN
|
RENOVATED BILLBOARDS
OBI & CO. DEUTSCHLAND
DIY STORE |
JUNG von MATT Hamburg
|
GERMANY |
|
|
Short List |
A07 USE OF DIGITAL IN A PROMOTIONAL CAMPAIGN
|
DO IT FOR DENMARK
SPIES TRAVELS
TRAVELS AND HOLIDAY |
ROBERT/BOISEN & LIKE-MINDED Copenhagen
|
DENMARK |
|
|
Short List |
TRANSAVIA EBAY
TRANSAVIA.COM
AIRLINE COMPANY |
LES GAULOIS Puteaux
|
FRANCE |
|
|
Short List |
#LIKEAGIRL
P&G
ALWAYS |
LEO BURNETT LONDON
|
UNITED KINGDOM |
|
|
Short List |
REAL LIFE POWERED BY STREET VIEW
ALLIANZ
ALL PRODUCTS |
FIGHTING FISH Clichy
|
FRANCE |
|
|
Silver
|
ARE YOU KLAUS-HEIDI?
LUFTHANSA
AIRLINE TICKETS |
DDB STOCKHOLM
|
SWEDEN |
|
|
Short List |
DON'T GOOGLE IT
CEBAM
HEALTH SITE |
DDB BRUSSELS
|
BELGIUM |
|
|
Silver
|
A TRIP OUT TO SEA
GUY COTTEN
MARINE SECURITY GEAR / LIFEJACKETS |
CLM BBDO Boulogne-Billancourt
|
FRANCE |
|
|
Bronze
|
LIVING WITH LAG
UMEÅ ENERGI/UME.NET
FIBER BROADBAND PROVIDER |
ANR BBDO Stockholm
|
SWEDEN |
|
|
Short List |
A08 OTHER DIGITAL SOLUTIONS IN A PROMOTIONAL CAMPAIGN
|
SHOWROOM AT HOME
IKEA
IKEA |
McCANN COPENHAGEN
|
DENMARK |
|
|
Short List |
THE SOCIAL SWIPE
BISCHÖFLICHES HILFSWERK MISEREOR
DONATIONS |
KOLLE REBBE Hamburg
|
GERMANY |
|
|
Silver
|
BLOWING IN THE WIND
APOTEK HJÄRTAT
APOLOSOPHY |
ÅKESTAM HOLST Stockholm
|
SWEDEN |
|
|
Short List |
A09 USE OF SOCIAL IN A PROMOTIONAL CAMPAIGN
|
TRY MY HYBRID
TOYOTA
HYBRIDS |
SAATCHI & SAATCHI Oslo
|
NORWAY |
|
|
Silver
|
FRIEND COMPASS
MOMONDO GROUP
TRAVEL COMPARISON WEBSITE / TRAVEL SEARCH ENGINE |
McCANN LONDON
|
UNITED KINGDOM |
|
|
Short List |
B01 FAST MOVING CONSUMER GOODS (INCL. ALCOHOLIC & NON-ALCOHOLIC DRINKS)
|
VITTEL REFRESH CAP
VITTEL - NESTLÉ WATERS
VITTEL |
OGILVY FRANCE Paris
|
FRANCE |
|
|
Short List |
WRAPPING PAPER
THE COCA-COLA COMPANY
COCA-COLA |
DUVAL GUILLAUME Antwerp
|
BELGIUM |
|
|
Short List |
BLOWING IN THE WIND
APOTEK HJÄRTAT
APOLOSOPHY |
ÅKESTAM HOLST Stockholm
|
SWEDEN |
|
|
Bronze
|
B02 CARS & AUTOMOTIVE SERVICES
|
TEST DRIVE CUBE
AUDI
AUDI A8 |
PHILIPP UND KEUNTJE Hamburg
|
GERMANY |
|
|
Bronze
|
SMART DJ
DAIMLER MBVD
SMART FORTWO ELECTRIC DRIVE |
BBDO BERLIN
|
GERMANY |
|
|
Bronze
|
B04 TRAVEL, LEISURE & RETAIL (INCL. E-COMMERCE & RESTAURANTS)
|
PAY PER LAUGH
TEATRENEU
PAY PER LAUGH |
THE CYRANOS McCANN Barcelona
|
SPAIN |
|
|
Short List |
DO IT FOR DENMARK
SPIES TRAVELS
TRAVELS AND HOLIDAY |
ROBERT/BOISEN & LIKE-MINDED Copenhagen
|
DENMARK |
|
|
Bronze
|
SCANDIC TO GO
SCANDIC HOTELS
HOTELS |
PRIME Stockholm
|
SWEDEN |
|
|
Short List |
INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ
INTERMARCHÉ |
MARCEL Paris
|
FRANCE |
|
|
Silver
|
RENOVATED BILLBOARDS
OBI & CO. DEUTSCHLAND
DIY STORE |
JUNG von MATT Hamburg
|
GERMANY |
|
|
Bronze
|
BOSSE'S MILK
LIDL DISCOUNT SUPERMARKETS
SUPERMARKET |
INGO Stockholm
|
SWEDEN |
|
|
Bronze
|
ARE YOU KLAUS-HEIDI?
LUFTHANSA
AIRLINE TICKETS |
DDB STOCKHOLM
|
SWEDEN |
|
|
Bronze
|
BOL.COM ONLINE SIGNING SESSION
BOL.COM
BOOKS |
DDB BRUSSELS
|
BELGIUM |
|
|
Short List |
FLASHBACK
BERLIN TOURISMUS & KONGRESS
THE VISITBERLIN MUSEUM PASS |
BBDO BERLIN
|
GERMANY |
|
|
Short List |
SORRY I SPENT IT ON MYSELF
HARVEY NICHOLS
HARVEY NICHOLS |
ADAM&EVEDDB London
|
UNITED KINGDOM |
|
|
Gold
|
B05 FINANCIAL SERVICES, COMMERCIAL PUBLIC SERVICES, BUSINESS PRODUCTS & SERVICES
|
RSCA ANDERLECHT SUPPORTS SMALL BUSINESSES
BNP PARIBAS FORTIS
BANK |
PUBLICIS BRUSSELS
|
BELGIUM |
|
|
Short List |
B06 PUBLICATIONS & MEDIA
|
UNCENSORED ARTICLES MADE IN CHINA
HUMO MAGAZINE
HUMO MAGAZINE |
MORTIERBRIGADE Brussels
|
BELGIUM |
|
|
Silver
|
DEBATTLE
SVERIGES RADIO
SWEDISH NATIONAL RADIO |
CP+B Gothenburg
|
SWEDEN |
|
|
Short List |
B07 CORPORATE IMAGE & INFORMATION
|
#LIKEAGIRL
P&G
ALWAYS |
LEO BURNETT LONDON
|
UNITED KINGDOM |
|
|
Gold
|
SAMSUNG SMART BIKE
SAMSUNG ELECTRONICS ITALY
SAMSUNG CONSUMER ELECTRONICS |
LEO BURNETT Milan
|
ITALY |
|
|
Short List |
THE PAPER SKIN
FEDRIGONI GERMANY
FEDRIGONI FINE PAPER |
GEOMETRY GLOBAL GERMANY Berlin
|
GERMANY |
|
|
Short List |
DON'T GOOGLE IT
CEBAM
HEALTH SITE |
DDB BRUSSELS
|
BELGIUM |
|
|
Silver
|
B08 CHARITIES, FUNDRAISING, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
|
FUCK THE POOR
THE PILION TRUST
YOUTH HOMELESSNESS CHARITY |
PUBLICIS LONDON
|
UNITED KINGDOM |
|
|
Silver
|
CLICK & DRAG & DONATE & REBUILD
CONSORTIUM 1212
HAIYAN |
MORTIERBRIGADE Brussels
|
BELGIUM |
|
|
Short List |
THE SOCIAL SWIPE
BISCHÖFLICHES HILFSWERK MISEREOR
DONATIONS |
KOLLE REBBE Hamburg
|
GERMANY |
|
|
Short List |
MANNEQUINS
PRO INFIRMIS
PRO INFIRMIS |
JUNG von MATT/LIMMAT Zürich
|
SWITZERLAND |
|
|
Bronze
|
C01 INTEGRATED CAMPAIGN LED BY PROMO & ACTIVATION
|
DO IT FOR DENMARK
SPIES TRAVELS
TRAVELS AND HOLIDAY |
ROBERT/BOISEN & LIKE-MINDED Copenhagen
|
DENMARK |
|
|
Short List |
IF ONLY FOR A SECOND
MIMI FOUNDATION
CANCER SUPPORT AND WELLBEING CENTER |
LEO BURNETT FRANCE Paris
|
FRANCE |
|
|
Short List |
SORRY I SPENT IT ON MYSELF
HARVEY NICHOLS
HARVEY NICHOLS |
ADAM&EVEDDB London
|
UNITED KINGDOM |
|
|
Gold
|