| Title | THE SOCCER DOC |
| Brand | HEINEKEN |
| Product/Service | BEER |
| Category |
A09. Original Branded Digital or Social media |
|
Entrant Company
|
DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
|
|
Contributing Company
|
DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
|
Credits
| Bram Holzapfel |
Ddb/Tribal Worldwide/Amsterdam |
Creative Lead/Copywriter |
| Stephen Joss |
Ddb/Tribal Worldwide/Amsterdam |
Creative Lead/Art Director |
| Alex Herwig |
Ddb/Tribal Worldwide/Amsterdam |
Art Director |
| Jeroen Thissen |
Ddb/Tribal Worldwide/Amsterdam |
Copywriter |
| Wybe Sallows |
Ddb/Tribal Worldwide/Amsterdam |
Strategy Planner |
| Henrik Höglund |
Ddb/Tribal Worldwide/Amsterdam |
Designer |
| Pieter Janssen |
Ddb/Tribal Worldwide/Amsterdam |
Junior Projectmanager |
| Sam Van Der Zanden |
Ddb/Tribal Worldwide/Amsterdam |
Producer |
| Renate Ebbenhorst |
Ddb/Tribal Worldwide/Amsterdam |
Producer |
| Sandra Soskic |
Ddb/Tribal Worldwide/Amsterdam |
Co-ceo |
| Steven Beukers |
Ddb/Tribal Worldwide/Amsterdam |
Account Director |
| Jonathan Stevenson |
Live Wire Sport |
Sports Writer |
| Anuraag Trikha |
Heineken |
Global Brand Communication Director |
| Nourdin Rejeb |
Heineken |
Global Manager Digital |
| Els Dijkhuizen |
Heineken |
Digital Manager |
The Campaign
The UEFA Champions League is the biggest football event of the year. But not everyone can enjoy it. Millions of fans around the world miss the game while they’re stuck at the office under their bosses’ watchful eyes. Proud sponsor of the UEFA Champions League and beer of the match Heineken wanted to fix this unfortunate situation and find a way for football fans to follow the match at work and get away with it. Something that looked like work but was actually giving them live coverage of the game. So we created The Heineken Soccer Doc – a Google doc spreadsheet open to public viewing and updated minute-by-minute with live game coverage by a famous football player. For the first time ever, we turned a digital office tool into real-time content.
The Heineken Soccer Doc went live during the Real Madrid vs. Atletico Madrid UEFA Champions League match while Luis Garcia filled it with live coverage and stats of the game.
In just 90 minutes the Soccer Doc delivered:
- 800+ hours of total live viewing time
- 238.000 impressions of announcements on Twitter.
The Heineken Soccer Doc is live UEFA Champions League match commentary and content, disguised as a Google doc spreadsheet. As a major sponsor and a global brand, Heineken knows that many of its consumers cannot watch UEFA Champions League matches because it is broadcast during work hours. The Heineken Soccer Doc is open to public viewing and was designed to look like a typical office sheet. For the first time ever we turned this digital office tool into real-time content. With the help of Luis Garcia and football journalists from Live Wire Sports, we provided minute-by-minute commentary to the game, live statistics and fun graphs to watch while behind your desk. A fun and ‘boss-safe’ way to follow your favourite UEFA Champions League games.