| Title | SUMMER SLAM |
| Brand | VODAFONE HUNGARY |
| Product/Service | NETWORK COVERAGE |
| Category |
A06. Original Use of Music |
|
Entrant Company
|
TEAM RED Budapest, HUNGARY
|
|
Contributing Company
|
TEAM RED Budapest, HUNGARY
|
|
Contributing Company 2
|
MITO EUROPE Budapest, HUNGARY
|
|
Media Agency
|
TEAM RED MEDIA Budapest, HUNGARY
|
|
Production Company
|
UMBRELLA Budapest, HUNGARY
|
Credits
| Gregg Harper |
Team Red Kft. |
Executive Creative Director |
| Dániel Csirke |
Team Red Kft. |
Copywriter |
| Ádám Grósz |
Team Red Kft. |
Copywriter |
| Péter Magda |
Team Red Kft. |
Art Director |
| Tamás Ungor |
Team Red Kft. |
Art Director |
| Luka Kostil |
|
Director |
| Mátyás Erdély |
|
DOP Lighting Cameraman |
| Márk Süveg (saiid) |
|
Music Artist |
| Virág Kiss |
Team Red Kft. |
Account Supervisor |
| Gergely Dovicsovicz |
Team Red Kft. |
Account Manager |
| Panni Veres |
Team Red Kft. |
Agency Producer |
The Campaign
Working together with a rap/ slam poet, Saiid we created a new and unique brand communication. The brand message was translated into a song and the refrain was turned into a logo, used in every campaign element (promo video, TV commercials, outdoor).
The promo clip was launched on Vodafone’s youth based online talent show, Kimittube, where Saiid also acted as a jury member.
Our TV commercial, based on the song, ran simultaneously with outdoor and online presence. The refrain appeared on all material in the form of a logo.
We reached to date 3,000,000 young people, 91% of the target group. And created a new young talent, ‘Beni’ who won the Kimittube contest with his own slam poetry song.
We’ve reached to date 3,000,000 young people, 91% of the target group as well as creating a new young talent.
We commissioned Hungarian rap and slam poet, Saiid to encourage teenagers, in their slang language, to get the most out of their summer. And translate Vodafone’s network message into a song.