| Title | ADVENTURES OF POCO ECO |
| Brand | IAMYANK |
| Product/Service | LOST SOUNDS |
| Category |
A08. Original Game/Gaming |
|
Entrant Company
|
POSSIBLE CEE Budapest, HUNGARY
|
|
Contributing Company
|
POSSIBLE CEE Budapest, HUNGARY
|
Credits
| Krisztian Toth |
POSSIBLE CEE |
Creative Director |
| Zoltan Szalay |
POSSIBLE CEE |
Art Director |
| Zsolt Varga |
POSSIBLE CEE |
Art Director |
| iamyank |
POSSIBLE CEE |
Sound Engineer |
| Adam Beczkiewicz |
POSSIBLE CEE |
Art Director |
| Peter Bikki |
POSSIBLE CEE |
Graphic Designer |
| Mark Kormondi |
POSSIBLE CEE |
Graphic Designer |
| Gergely Borbas |
POSSIBLE CEE |
Programmer |
| Norbert Urban |
POSSIBLE CEE |
Programmer |
| Tibor Gulyas |
POSSIBLE CEE |
Programmer |
| Gabor Megellai |
POSSIBLE CEE |
Production Designer |
| Alex Kovacs |
POSSIBLE CEE |
Copywriter |
| Attila Lorincz |
POSSIBLE CEE |
PR Co-ordinator |
The Campaign
Our objective was to promote the new album of iamyank, a Hungarian DJ / Producer. The goal was to reach a wider audience and to create something unique that generates global buzz around a locally known artist.
Our idea was to launch the Lost Sounds album along with a mobile game. We created Adventures of Poco Eco: Lost Sounds, an exploratory adventure game focusing on music within an extraordinary visual world. By downloading the app players get free access to the Lost Sounds album.
The game turned out to be a pioneer idea as this is the first time an album coming with a mobile game based on it, also the other way around. It created a huge buzz:
- In less than 24 hours after the launch it was the most popular paid app in the Hungarian app store
- It showed up on RoTV, Romania's biggest national TV channel, also on TV2, one of Hungary's biggest TV channels
- Countless news portals wrote articles about the forward-thinking idea, even one of Hungary's top 3 news portal, index.hu
- The App Store featured it as a 'Recommended Game', later it has been picked to the Bests of March
- Behance picked the project as a top inspirational work
We created the game to promote the new album of iamyank, a highly acclaimed Hungarian musician/producer. Our goals were to reach a wider audience and to generate global buzz around a locally known artist, by creating an interactive music video, which is also an innovative communication platform. Downloading the game you will get free access to iamyank's new album the Lost Sounds, which also serves as the soundtrack of the game.