| Title | STARTUP CLASS |
| Brand | TURKISH AIRLINES |
| Product/Service | VIRAL FILM |
| Category |
A01. Fiction: series or film |
|
Entrant Company
|
EFABRIKA Istanbul, TURKEY
|
|
Contributing Company
|
EFABRIKA Istanbul, TURKEY
|
|
Contributing Company 2
|
VOOZA New York, USA
|
Credits
| Emre Efe |
Efabrika |
Director Of Operations |
| Deniz Leventoğlu |
Efabrika |
Business Director |
| Yağız Faizoğlu |
Efabrika |
Operations Manager |
The Campaign
May be the wave of the future – at least on Turkish Airlines. With its tongue-in- cheek video featuring a still imaginary “Startup Class,” Turkish Airlines is hoping to connect with Bay Area entrepreneurs and encourage them to travel to Istanbul to explore new business opportunities. Thus far, the video – which shows a keen understanding of this traveling class -- has had more than a million views on YouTube.
Our aim is to build the Turkish Airlines brand of the future. We've expressed that we are not just an airline, flying passengers from point A to B. We go above and beyond just targeting the typical " inter-continental flyer" to reach the "global traveler" who has greater global awareness and a deeper understanding of what it means to be a "global citizen"
Demonstrating once again its commitment to linking Istanbul to all of the world's major tourist and business centers, Turkish Airlines adds SanFrancisco to its global network, bringing this hub of global technology "online". To commemorate this important event we teamed up to create a funny video spot.
LINK (https://www.youtube.com/watch?v=8kDlkbq0FYM).