LIKE ANY OTHER JOB INTERVIEW. ALMOST.
| Title | LIKE ANY OTHER JOB INTERVIEW. ALMOST. |
| Brand | SWEDISH ARMED FORCES |
| Product/Service | RECRUITMENT |
| Category |
A05. Branded Live Experience |
|
Entrant Company
|
DDB STOCKHOLM, SWEDEN
|
|
Contributing Company
|
DDB STOCKHOLM, SWEDEN
|
|
Media Agency
|
PHD Stockholm, SWEDEN
|
|
Production Company
|
B-REEL Stockholm, SWEDEN
|
Credits
| Martin Lundgren |
Ddb Stockholm |
Copywriter |
| Tomas Granath |
Ddb Stockholm |
Art Director |
| Magnus Jakobsson |
Ddb Stockholm |
Creative Director |
| Fredrik Simonsson |
Ddb Stockholm |
Creative Director |
| Jon Dranger |
Ddb Stockholm |
Digital Director |
| Jacob Sandström |
Ddb Stockholm |
Business Director |
| Camilla Ryttare |
Ddb Stockholm |
Account Manager |
| Roshanak Fatahian |
Ddb Stockholm |
Digital Account Manager |
| Mattias Coldén |
Ddb House |
Exec Producer |
| Michael Lokner |
Ddb Stockholm |
Technical Director |
| Cornelia Wangel |
Ddb Stockholm |
Planner |
The Campaign
The two biggest barriers people have when considering a military career is that they don’t see it as a job and they don’t have any relation to the Swedish Armed Forces. We had to show people what a military career is all about and we had to open this inaccessible authority once and for all.
So for once we just did what all other employers do, we invited people to a job interview. But we did it in our own way. More specific, we made it possible for people to have direct contact trough video with a number of Swedish Armed Forces employees via satellite – during their missions. A chat roulette with the most inaccessible authority in Sweden. Live, unedited and open for everyone.
Over a hundred thousand people interacted with the Swedish Armed Forces trough the interviews spending an average time of seven minutes.
The actual recruiting results of the campaign are a subject of confidentiality.
The idea in it self was to transform the Swedish Armed Forces everyday into content that people wanted to interact with. We did it trough something we called “Like any other job interview. Almost” More specific, we made it possible for people to have direct contact trough video with a number of Swedish Armed Forces employees via satellite – during their missions. A chat roulette with the most inaccessible authority in Sweden. Live, unedited and open for everyone. All in all, over a hundred thousand people interacted with the campaign spending an average of seven minutes with the brand.