THE WHOLE WORLD UNDER THE MISTLETOE
| Title | THE WHOLE WORLD UNDER THE MISTLETOE |
| Brand | LOT POLISH AIRLINES |
| Product/Service | CHRISTMAS CAMPAIGN |
| Category |
A09. Original Branded Digital or Social media |
|
Entrant Company
|
DDB & TRIBAL Warsaw, POLAND
|
|
Contributing Company
|
DDB & TRIBAL Warsaw, POLAND
|
|
Media Agency
|
DDC MEDIA Warsaw, POLAND
|
Credits
| MARCIN MROSZCZAK |
DDB/Tribal Warszawa |
Chief Creative Officer |
| MACIEJ WALIGÓRA |
DDB/Tribal Warszawa |
Executive Creative Director |
| ZUZANNA DUCHNIEWSKA-SOBCZAK |
DDB/Tribal Warszawa |
Executive Creative Director |
| MARIUSZ SĘPEK |
DDB/Tribal Warszawa |
Art Director |
| KRZYSZTOF MIELCAREK |
DDB/Tribal Warszawa |
Copywriter |
| TYTUS KLEPACZ |
DDB/Tribal Warszawa |
Digital Creative Director |
| GOSIA CHUDY |
DDB/Tribal Warszawa |
Account Director |
| KASIA SEYFRIED |
DDB/Tribal Warszawa |
Head of Creative Solutions |
| DAMIAN KITOWSKI |
DDB/Tribal Warszawa |
Social Media Specialist |
| KRYSTIAN ŚCIGALSKI |
freelancer |
Illustrator |
| KRZYSZTOF KALBARCZYK |
Happy Endians |
Motion Designer |
| ANIA ANDRZEJEWSKA |
DDB/Tribal Warszawa |
Strategic Planner |
| MAGDALENA DOBISZEWSKA |
DDB/Tribal Warszawa |
Art Buyer |
| JULEK KERNBACH |
freelancer |
Director/DOP |
| SZYMON PEPLIŃSKI |
DDB/Tribal Warszawa |
CTO/Head of Creative Technology |
| KRZYSZTOF DĘBSKI |
DDC Media |
Interactive Media Manager |
| ŁUKASZ TURKOWSKI |
DDC Media |
Interactive Media Planner |
| KUBA PRZESZŁOWSKI |
DDB/Tribal Warszawa |
Interactive Art Director |
The Campaign
Every christmas LOT Polish Airlines brings people together.
This year to bring together people all around the world we've hanged mistletoe above our whole planet.
We've put branch of this magic plant in every one of LOT airplanes.
By that we gave a good reason to kiss to people all around the world.
We've created a responsive website that shows the current position of mistletoe and the routes of LOT airplanes.
The LOT fanpage was actively involved in the entire event, announcing the approach of the mistletoe via profiles of cities located on the route of our planes.
We set up a campaign targeted to Facebook's users who are living in cities on a route of aircraft. We scheduled campaign so that personalized and targeted ads were displayed at the moment when the plane was above specific city.
The campaign achieved the global reach, following our airplanes.
Our campaign was a hot topic in the news during Christmas time (including Polish national television and popular radio stations).
The BuzzFeed portal ranked the campaign on the list of 11 Awesome Polish Things that Happened in 2014.
The buzz around the campaign generated more than 300 000 euro of free media in total.
We got lots of positive comments, likes and shares in social media from all around the world and many publications on blogs and websites.
We, figuratively, branded the whole world by hanging mistletoe above our planet.